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Director of Sales

La Quinta Inn and Suites Lynchburg @ Liberty University

Location: 3320 Candlers Mountain Road, Lynchburg, VA 24502
Type: Non-Remote, Full-Time
Posted on: September 5, 2026
The La Quinta Inn and Suites Lynchburg at Liberty University, a property managed by Guests, Inc., a full service hotel management company since 1989, is seeking a dynamic Director of Sales to join our team. Our Director of Sales will have outside sales experience, a strong background in client relationship building, and familiarity with lead generation and tracking software. We are looking for a candidate who is self-motivated, organized, and goal-oriented. Strong customer service and sales skills are a must. Our ideal candidate will have a proven track record in sales and customer service and is looking for a true team environment. If you have a background in sales & hospitality and are looking for more than just your next job, please apply today for immediate consideration. Successful Candidates Must Have: · Strong customer service background · Self-motivated & organized · Comfortable with outside sales calls and quotas · Professional corporate attire & attitude · Excellent verbal and written skills · Proficiency in Microsoft Office suite · Familiarity with sales databases · Outside sales and previous hotel experience is a must · Flexible schedule · Possess at least 2+ years of outside sales experience with a proven track record for closing business and building client relationships · Follow the “We Love Guests” philosophy Primary Responsibilities Include: · Maintain and promote a teamwork environment with effective and clear communication among coworkers · Have an “open door" policy for open communication within department · Provide opportunities for cross-training, development, and growth · Ensure hotel meets or exceeds budgeted goals including department-specific revenue goals and sales call goals. · Follow company cross-sell procedures. · Solicit business through personal calls, trips as needed, and networking. · Develop and send informative press releases highlighting all activities as requested by the corporate office. · Actively participate in industry and civic organizations, serving as a representative of the company to enhance our knowledge of local operations and activities. · Continue to develop and educate self and staff. · Take the lead with group bookings, site inspections, and visits, and in multi-person sales offices aid with group bookings, site inspections, and visits as needed. Ensure implementation of property booking procedures. · Work directly with the Host (General Manager) and the team on the market plan, quarterly plan, and budgets. · Manage advertising, direct mail, and sales budget, making appropriate recommendations for realignment, when necessary. · Monitor overall office workflow and make adjustments as necessary. · Yield rates weekly with Host and FOM. (Multi-person sales office includes Sales Manager and the Yield/Reservations Coordinator). · Oversee and ensure the update of the different websites and the GDS. · Responsible for training sales managers (multi-person sales office) and department heads on appropriate aspects of Cross Sell · Meets or exceeds budgeted revenues for assigned market segment(s). · Meets or exceeds call quotas and meets required mix of call types. · Perform any projects assigned by the Host. What we Offer: · PTO/Vacation Time · Employee Discounts · Bonus Opportunities Job Type: Full-time Pay: $55,000.00 - $65,000.00 per year Benefits: Employee discount Flexible schedule Paid time off Experience: Hospitality: 2 years (Required) Work Location: In person
Salary: $55,000 - $65,000 a year
Employment Type: Full-time
Qualifications
Hospitality: 2 years (Required)
Benefits
Paid time off, Employee discount, Flexible schedule