Job Overview: Yoder Homes is seeking a highly organized, creative, and detail-oriented Marketing Manager to lead and execute the company’s marketing initiatives across digital, print, events, and sales support. This position will serve as a key link between marketing and sales , ensuring that the Yoder Homes brand is consistently represented across every customer touchpoint. The ideal candidate is both creative and analytical, has a strong eye for design and detail, understands how marketing supports the sales process, and is comfortable managing multiple priorities in a fast-paced environment. The Marketing Manager will oversee brand standards, social media, websites, CRM activity, incoming leads, marketing campaigns, events, and sales collateral while working closely with leadership and the sales team to support company growth. Key Responsibilities: Brand Management Maintain and protect Yoder Homes’ brand standards across all marketing channels and materials. Ensure consistency in messaging, photography, graphics, typography, color, and overall visual presentation. Review marketing materials and communications for accuracy, quality, and attention to detail. Develop and maintain brand guidelines and marketing templates as needed. Coordinate with outside vendors, photographers, designers, printers, and other marketing partners. Sales & Lead Generation Support Work closely with the sales team to develop marketing strategies and materials that generate and convert qualified leads. Manage incoming leads and ensure they are properly captured, assigned, tracked, and followed up on through the CRM. Monitor lead activity and conversion performance and provide reporting to management. Develop sales materials, presentations, brochures, digital assets, email campaigns, and other resources to support the sales process. Identify opportunities to improve the customer journey from initial inquiry through the sales process. Collaborate with sales leadership to understand current market needs, buyer preferences, and sales opportunities. Digital Marketing & Social Media Manage and maintain company websites, ensuring content, photography, listings, project information, and other information is current and accurate. Develop and execute social media strategies across relevant platforms. Create and schedule engaging content highlighting homes, company culture, events, and Yoder Homes’ expertise. Monitor social media engagement and respond or coordinate responses as appropriate. Manage email marketing campaigns, digital advertising, and other online marketing initiatives. Monitor website and digital marketing analytics and use performance data to improve campaigns. Events & Community Marketing Plan, coordinate, and execute company events, open houses, grand openings, industry events, client events, and community activities. Coordinate event logistics, invitations, promotional materials, signage, vendors, photography, and follow-up. Work with the sales team to maximize lead generation and customer engagement from events. Creative & Design Develop or coordinate the creation of high-quality marketing materials for print and digital use. Assist with photography direction, image selection, presentations, signage, advertisements, brochures, social media graphics, and other creative assets. Ensure all creative work reflects the quality and positioning of the Yoder Homes brand. Maintain organized libraries of brand assets, photography, marketing materials, and creative files. Qualifications: Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field preferred. 3–5+ years of marketing experience , preferably within residential construction, real estate, or a related industry. Strong understanding of digital marketing, social media, websites, email marketing, and lead generation. Experience managing or administering a CRM system. Strong organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously. Exceptional written and verbal communication skills. Outstanding attention to detail and a strong eye for visual presentation. Ability to work independently while collaborating effectively with sales, leadership, and outside vendors. Strong understanding of brand development and brand consistency. Experience with Adobe Creative Cloud , particularly Photoshop, Illustrator, and/or InDesign, is highly desirable. Graphic design experience or formal design training is a strong plus. Photography and video editing experience is a plus. Experience with website content management systems and digital analytics is preferred. What We're Looking For The successful candidate will be someone who is: Creative – Able to develop compelling ideas and translate them into polished marketing materials. Detail-oriented – Notices the small things and takes pride in producing exceptional work. Organized – Able to manage multiple projects, deadlines, events, campaigns, and priorities. Proactive – Sees opportunities and takes initiative rather than waiting to be asked. Collaborative – Works closely with sales, leadership, vendors, and other partners. Brand-minded – Understands that every interaction with a customer represents the Yoder Homes brand. Results-oriented – Understands that marketing is ultimately about generating awareness, leads, sales, and business growth. Hands-on – Willing to both develop strategy and roll up their sleeves to execute it. Pay: $80,000.00 - $100,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Work Location: In person
Salary: $80,000 - $100,000 a year
Employment Type: Full-time
Qualifications
Benefits
401(k), Health insurance, 401(k) matching, Paid time off, Vision insurance, Dental insurance, Life insurance