Manager of Selection Gallery Operations
OUR GUIDING PRINCIPLES
MISSION: We create lasting relationships by earning the trust of those we serve.
VISION: Be a major league player in minor league markets.
CORE VALUES: * Helpful * Humble * Aware * Driven
POSITION OVERVIEW:
The Manager of Selection Gallery Operations is responsible for the strategic leadership, operational excellence, and financial performance of the Berks Homes Design Center. This role leads one of the company's largest revenue-generating business functions outside of new home sales by creating an exceptional homeowner design experience while driving profitable business results.
The Manager oversees all Design Center operations, consultants, customer experience, merchandising, pricing execution, and business performance across multiple locations. Success in this role requires the ability to combine creativity and design expertise with strong analytical and business acumen to maximize option revenue, improve operational efficiency, and deliver an outstanding customer experience.
This position is responsible for developing scalable processes, coaching a high-performing team, utilizing data to drive strategic decisions, and partnering closely with Sales, Marketing, Purchasing, Drafting, Construction, Finance, and Executive Leadership to continuously improve the homeowner journey from contract through home completion.
In addition to leading the Design Center, the Manager may provide strategic oversight for other customer-facing roles, or other operational functions as organizational needs evolve.
We're looking for a leader who can balance creativity with business strategy. This role is ideal for someone who loves helping customers create beautiful spaces but also enjoys using data, financial analysis, and operational leadership to drive business performance. You'll lead a talented design team while managing one of our largest revenue-producing business operations, making both design expertise and analytical thinking essential for success.
This postion is bonus eligible.
ESSENTIAL FUNCTIONS:
Selection Gallery Leadership (Primary Responsibility)
• Provide executive leadership for all Berks Homes Selection Gallery operations across multiple gallery locations.
• Own the financial performance of the Selection Gallery business, including revenue growth, gross margin, take rates, consultant productivity, and operational performance.
• Develop and execute strategies that maximize upgrade sales while delivering an exceptional homeowner experience.
• Establish consistent operational standards, customer service expectations, merchandising, appointment preparation, and gallery presentation across all locations.
• Ensure the Selection Gallery program operates as a scalable, data-driven business with clearly defined performance metrics and accountability.
• Oversee staffing strategy, consultant workload distribution, scheduling, and resource planning.
• Lead, coach, mentor, and develop the team to build a high-performing team structure.
• Drive continuous improvement initiatives that enhance operational efficiency, customer satisfaction, and profitability.
• Oversee option catalogs, pricing accuracy, specification packages, merchandising standards, and documentation processes.
• Partner with Purchasing, Drafting, Construction, Sales, and Finance to ensure all selections are accurate, profitable, buildable, and operationally efficient.
Financial & Business Performance
• Manage the Selection Gallery as a revenue producing business operation with responsibility for financial results.
• Develop annual budgets, forecasts, and business plans.
• Monitor key performance indicators including:
• Revenue
• Gross Margin
• Take Rates
• Consultant Sales Performance
• Option Category Performance
• Customer Satisfaction
• Appointment Capacity
• Operational Efficiency
• Utilize Power BI and other reporting tools to analyze business performance and identify opportunities for improvement.
• Lead pricing reviews and recommend strategies that improve profitability while maintaining market competitiveness.
• Prepare executive-level reporting and business reviews with actionable recommendations.
Revenue Operations & Process Improvement
• Develop scalable operational processes that improve consistency, efficiency, and profitability.
• Lead initiatives that streamline workflows across customer facing departments.
• Ensure accurate documentation, reporting standards, commission processes, and operational controls.
• Champion continuous improvement through data analysis, customer feedback, and operational reviews.
• Establish performance dashboards that provide visibility into operational and financial results.
Cross-Functional Leadership
• Partner with Sales Leadership to improve customer conversion and alignment throughout the homebuying process.
• Collaborate with Marketing to support product launches, community openings, pricing updates, and customer communications.
• Work closely with Construction, Purchasing, Drafting, and Finance to ensure operational alignment and successful execution of customer selections.
• Serve as a strategic partner by identifying operational opportunities and recommending business improvements.
Sales Enablement & Customer Experience
• Lead companywide sales enablement initiatives that improve the effectiveness of the sales organization.
• Ensure sales resources, tools, collateral, and processes remain current and aligned with company objectives.
• Support New Home Sales Consultants and Sales Leadership through process improvements and operational support.
• Champion an exceptional homeowner experience throughout the selections process and identify opportunities to enhance customer satisfaction.
Additional Revenue Operations
As organizational priorities evolve, this role may provide leadership and strategic oversight for additional customer-facing revenue operations, including but not limited to:
• Online Sales Consultant (OSC) Team
• Berks Realty
• Customer experience initiatives
• Other revenue-generating operational functions assigned by Leadership
EXPERIENCE/EDUCATION/COMPETENCIES:
• Bachelor’s degree in Business, Marketing, Real Estate, Interior Design or a related field preferred.
• Minimum 5+ years of leadership experience in sales operations, real estate, customer experience, or revenue-focused roles.
• Proven ability to lead teams, manage budgets, and drive measurable financial outcomes.
• Deep understanding of sales processes, digital lead management, CRM usage, and the homebuilding customer journey.
• Strong communication, coaching, presentation, and cross-functional collaboration skills.
• Experience in managing multi-department functions or revenue operations preferred.
• Pennsylvania Real Estate License preferred (or ability to obtain).
• Ability to operate effectively in a fast-paced, high-growth environment.
• Proficiency in Microsoft Office products including Word, Excel, PowerPoint, and Outlook
WORKING CONDITIONS:
• Professional office setting
• Ability to work at and/or travel to all company locations and facilities as needed.
PHYSICAL REQUIREMENTS:
• This position may occasionally require bending, squatting, kneeling, standing, walking, reaching, pushing, pulling and lifting up to 20 pounds.
Construction
Management and Manufacturing
Full-time