Sales Marketing Manager
Salary Range
$75,000 - $105,000 annually, based on experience, plus performance-based incentives and benefits.
Position Overview
IBT is seeking an energetic, results-driven Sales & Marketing Manager to lead customer acquisition, community engagement, and local marketing initiatives throughout DeSoto and Highlands Counties.
This role combines strategic marketing leadership with hands-on sales execution. The successful candidate will be responsible for growing residential and business subscribers, increasing brand awareness, building community partnerships, and representing IBT throughout the region.
The ideal candidate is a relationship-builder who enjoys working in the community, developing partnerships, generating leads, and driving measurable growth.
Key Responsibilities
Sales & Business Development
• Develop and execute local sales strategies to increase residential and commercial subscriber growth.
• Generate leads through networking, community outreach, events, referrals, and strategic partnerships.
• Meet with homeowners, businesses, developers, HOAs, property managers, and community organizations to promote IBT services.
• Manage and maintain a robust sales pipeline using CRM tools.
• Achieve monthly, quarterly, and annual subscriber growth goals.
• Identify and pursue new revenue opportunities throughout DeSoto and Highlands Counties.
• Track sales activities, forecasts, and performance metrics.
Marketing & Brand Awareness
• Plan and execute local marketing campaigns that drive awareness and customer acquisition.
• Coordinate digital marketing initiatives including social media, email marketing, website content, online advertising, and promotional campaigns.
• Develop localized marketing materials and promotional strategies.
• Analyze campaign performance and recommend improvements based on data and results.
• Ensure consistent brand messaging across all customer touchpoints.
Community Engagement
• Serve as IBT's primary ambassador within the community.
• Represent the company at chamber events, networking functions, trade shows, business expos, and community festivals.
• Develop and maintain relationships with local governments, economic development organizations, schools, nonprofit organizations, and business leaders.
• Coordinate sponsorships, partnerships, and community engagement programs that strengthen IBT's presence in the market.
Customer Experience
• Serve as a local advocate for customers and community stakeholders.
• Gather customer feedback and market intelligence to help improve products, services, and customer experience.
• Work collaboratively with operations, customer service, and leadership teams to ensure customer satisfaction.
• Support customer retention initiatives and referral programs.
Required Qualifications
·     Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
·     Minimum of 5 years of experience in sales, marketing, telecommunications, broadband, technology, utilities, or a related industry.
·     Proven track record of meeting or exceeding sales goals.
·     Strong communication, presentation, and relationship-building skills.
·     Experience with CRM systems and Microsoft Office applications.
·     Ability to work independently while managing multiple projects and priorities.
·     Valid driver's license and reliable transportation.
Preferred Qualifications
·     Experience in telecommunications, fiber internet, broadband, cable, wireless, or utility services.
·     Knowledge of DeSoto County, Highlands County, and surrounding communities.
·     Experience managing community outreach and local marketing initiatives.
·     Digital marketing and social media experience.
·     Existing relationships within local chambers of commerce, business organizations, and community groups.
Desired Skills
·     Leadership and initiative
·     Strategic thinking
·     Public speaking and presentations
·     Networking and relationship building
·     Marketing campaign management
·     Sales pipeline development
·     Project management
·     Customer-focused mindset
·     Data analysis and reporting
·     Performance Metrics
Success in this role will be measured through:
• Residential subscriber growth
• Business subscriber growth
• Lead generation and conversion rates
• Community partnership development
• Event participation and engagement
• Marketing campaign effectiveness
• Customer retention and satisfaction
• Revenue growth within assigned territories
Why Join IBT?
At IBT, we are committed to connecting communities through reliable, high-speed internet service while building meaningful relationships with the people we serve. This role offers the opportunity to make a significant impact on the growth of our company and the communities of DeSoto and Highlands Counties.
If you are passionate about sales, marketing, community engagement, and helping businesses and families stay connected, we encourage you to apply.
Telecommunications
Marketing and Sales
Full-time