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Director Sales and Event Management

University of Georgia Center for Continuing Education & Hotel

Location: Athens, Georgia
Type: Non-Remote, Full-Time
Posted on: July 13, 2026
Director Sales and Event Management
For more than 60 years, the University of Georgia Center for Continuing Education & Hotel has served as a leader in professional education and hospitality at UGA. The Georgia Center offers on-site accommodations, versatile conference and event spaces, and exceptional dining while providing a wide range of non-credit continuing education opportunities.
The Georgia Center for Continuing Education & Hotel is seeking a dynamic and experienced Director of Sales & Event Management to lead the Sales, Event Coordination, and Event Services teams. The ideal candidate will be a strategic thinker, a strong leader, and a results-oriented individual with deep experience in sales, event management, and financial oversight.
Responsibilities
• Provide leadership and strategic direction for the SEM division at the Georgia Center.
• Set departmental goals and objectives, aligned with organizational goals.
• Supervise and evaluate the performance of leaders in the Sales, Event Coordination, and Event Services departments.
• Define performance expectations, ensure accountability, and provide ongoing informal feedback, coaching, mentoring, and conflict resolution.
• Develop and foster supportive working relationships within the team and across departments, motivating and engaging staff to achieve divisional goals.
• Oversee departmental budgets, set priorities, and monitor financial impact of events.
• Efficiently coordinate events and services as outlined in event agreements, adhering to Georgia Center standards and processes.
• Develop and implement sales strategies to achieve revenue goals and maximize profits.
• Lead the strategic development, evaluation, and enhancement of the Georgia Center’s internship program, ensuring it aligns with the mission and goals of the Center and the College of Agricultural and Environmental Sciences’ Hospitality and Food Industry Management program.
Qualifications
• A degree from an accredited university in hospitality, business or a related field preferred in order to receive full consideration
• Experience in event planning and sales in a continuing education environment
• Extensive knowledge of and experience in hospitality sales and event coordination, including a general understanding of audiovisual technology – Certified Meeting Professional designation is preferred
• Experience with planning and budget management and supervision of an organization that is self-supported
• Experience developing and implementing strategic plans
• Experience managing marketing and promotional activities
• Strong written, oral and interpersonal communication skills
• Ability to foster partnerships among academic, community and other stakeholders
• Demonstrated commitment to the professional development of staff
• Demonstrated experience to work independently as well as in a collaborative manner, with employee groups, constituents and/or community members
• Commitment to providing excellent customer service
Hospitality
Sales and Business Development
Full-time