Marketing and Social Media Intern WYOMISSING, PA, 19610, Wyomissing
Part Time • WYOMISSING, PA, 19610, Wyomissing
Benefits:
• Employee discounts
• Flexible schedule
About Orangetheory Fitness
Orangetheory Fitness is a heart rate-based, interval training workout designed to produce results from the inside out. Backed by science and led by certified coaches, our workouts are designed to boost metabolism, burn fat, and build strength in a supportive, high-energy environment.
Position Overview
We are seeking a creative, driven, and highly organized Marketing & Social Media Intern to support our studio’s brand presence and community engagement. This role is perfect for someone passionate about fitness, content creation, and local marketing who wants hands-on experience in a fast-paced, people-focused environment.
Key Responsibilities
Social Media Management
• Assist in planning and executing monthly content calendars
• Create engaging content for Instagram, Facebook, and other platforms (posts, reels, stories)
• Capture in-studio photos and videos of workouts, members, and events
• Monitor comments and messages; engage with followers in a timely and brand-aligned manner
Content Creation & Branding
• Design graphics, captions, and promotional materials aligned with Orangetheory branding
• Highlight member success stories, coach spotlights, and studio culture
• Assist with email marketing campaigns and promotional messaging
Community Engagement & Events
• Support planning and execution of in-studio events, challenges, and partnerships
• Help build relationships with local businesses and community organizations
• Attend events to capture content and promote studio initiatives
Marketing Support
• Track and report on social media performance metrics
• Assist with grassroots marketing efforts (flyers, partnerships, outreach)
• Brainstorm creative campaigns to drive memberships and retention
Qualifications
• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
• Strong interest in social media, branding, and content creation
• Familiarity with Instagram, Facebook, and short-form video platforms
• Basic graphic design skills (Canva, Adobe, etc.) preferred
• Excellent communication and organizational skills
• Energetic, positive, and comfortable in a fitness studio environment
What You’ll Gain
• Hands-on experience managing real brand social media accounts
• Exposure to local marketing strategy and event execution
• Opportunity to build a professional portfolio of content and campaigns
• Networking opportunities within the fitness and business community
• Complimentary or discounted Orangetheory membership (optional to include)