Aftermarket Sales Manager
Job Title: Marine Aftermarket Sales Manager – Recreational Boating
Location: Sarasota, FL
Reports To: Vice President of Sales
Employment Type: Full-Time
Position Overview
We are seeking a driven and experienced Marine Aftermarket Sales Manager to lead and grow our aftermarket business. This role focuses on expanding dealer relationships, increasing parts and accessories sales, and supporting service-driven revenue across the aftermarket channels.
The ideal candidate has hands-on experience in the recreational marine industry, understands dealer and service operations, and excels at building long-term partnerships that drive profitable growth.
Key Responsibilities
· Develop and execute aftermarket sales strategies to drive revenue growth in recreational boating markets
· Manage and expand relationships with boat dealers, distributors, marinas, and service centers
· Identify new sales opportunities for parts, accessories, upgrades, and service-related offerings
· Support product launches, promotions, and seasonal sales initiatives
· Collaborate with marketing, product, and operations teams to align aftermarket strategies
· Analyze market trends, competitive activity, and customer needs within the recreational marine space
· Represent the company at boat shows, dealer meetings, and industry events
· Provide sales training, product knowledge, and support to dealer partners
· Travel to visit dealers and customers (up to 50% travel)
Qualifications
· Bachelor’s degree in Business, Marketing, or a related field (or equivalent industry experience)
· 5+ years of sales experience in the recreational boating or marine aftermarket industry
· Strong understanding of marine parts, accessories, and service channels
· Proven ability to meet or exceed sales targets
· Excellent relationship-building, communication, and negotiation skills
· Ability to work independently while collaborating with cross-functional teams
Preferred Experience
· Dealer network or territory sales management experience
· Background working with outboard, inboard, or sterndrive-powered recreational boats
· Familiarity with seasonal sales cycles and boat show-driven demand
What We Offer
· Competitive base salary plus performance-based bonus
· Comprehensive benefits package (medical, dental, vision, 401(k), etc.)
· Opportunity to grow with a respected brand in the recreational boating industry
How to Apply
· Qualified candidates should submit a resume and brief cover letter highlighting relevant recreational marine sales experience to newhire@uflexusa.com.
Manufacturing
Sales and Business Development
Full-time