Marketing Manager
Position Summary
Under the general supervision of the Corporate Director of Marketing and the Administrator, the Marketing Manager plans, manages, and executes all sales and marketing functions for a senior living community, with the objective of maintaining established occupancy goals.
Key Responsibilities
Sales Objectives
• Achieve sales and occupancy targets
• Meet or exceed established objectives for occupancy, wait-list, and overall sales.
• Track and report on sales-related activities (e.g., call-outs, appointments, follow-ups).
• Engage with prospects and families
• Host on-site tours and appointments for visitors and walk-ins.
• Conduct interviews to assess each prospect’s needs.
• Address special needs or objections to close contracts.
• Complete all required paperwork for applications, contracts, and residency leases.
Marketing & Lead Generation
• Plan and execute marketing events
• Organize open houses, seminars, and community outreach events (both on- and off-site).
• Develop and maintain relationships with external vendors and referral sources.
• Make public presentations, network, and attend community events to generate qualified leads.
• Maintain referral networks
• Identify, foster, and sustain relationships with healthcare providers, community organizations, and service groups.
• Actively participate in clubs, societies, and service organizations to promote Wesley Woods.
Administrative & Reporting
• Documentation & Record-Keeping
• Keep accurate electronic and manual records for marketing programs, sales activities, referral sources, and prospect files.
• Prepare and submit periodic occupancy reports and other required documentation.
• Ensure all financial, insurance, and medical documentation is secured for approval of residency.
• Move-In Coordination
• Oversee weekly move-in schedules and monitor inventory of available residences.
• Track transitioning residents and forecast inventory availability based on attrition.
• Maintain and update the priority wait list.
• Competitive Analysis & Budgeting
• Conduct regular competitive analyses to track pricing and services offered by other communities.
• Create and manage an annual budget for occupancy development, including marketing collateral (brochures, newsletters, postcards, flyers, etc.).
• Determine product and equipment needs, and implement controls for inventory and supplies.
• Resident Move-In Support
• Assist prospects with interior selection, processing renovation forms, and coordinating third-party vendors.
• Review all residency contracts and related forms to ensure compliance and accuracy.
Collaboration & Professional Development
• Cross-Functional Collaboration
• Work closely with maintenance and housekeeping to ensure the community’s presentation meets Wesley Woods standards.
• Collaborate with community, corporate, and advisory partners as needed.
• Establish and maintain positive working relationships with all members of the leadership team and volunteers.
• Travel & Meetings
• Ability to travel and participate in multi-disciplinary leadership team meetings and professional events, both on- and off-site.
• Continuous Learning
• Participate in career development opportunities, including meetings, professional training, and development seminars.
• Proactively identify and recommend improvements to procedures and interdepartmental processes.
• Other Duties
• Perform additional tasks as assigned to support community goals and objectives.
Physical Requirements
Activity Breakdown
Indicate how much on-the-job time is spent on each activity:
Physical Activity None Under 1/3 1/3 to 2/3 Over 2/3 Stand ✔ Walk ✔ Sit ✔ Use hands to finger/handle ✔ Reach with hands and arms ✔ Climb or balance ✔ Stoop, kneel, crouch, or crawl ✔ Talk or hear ✔ Taste or smell ✔
Lifting & Exertion
Indicate how often weight is lifted or force is exerted:
Weight Category None Under 1/3 1/3 to 2/3 Over 2/3 Up to 10 lbs. ✔ Up to 25 lbs. ✔ Up to 50 lbs. ✔ Up to 100 lbs. ✔ Over 100 lbs. ✔
Minimum Qualifications
• Bachelor’s degree in business, marketing, public relations or related field.
• Five or more years of related experience; experience selling senior housing, retirement or health care services preferred.
• Excellent computer skills, including word processing, spreadsheets and experience with CRMs.
• Exceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of people.
Working Conditions
• Normal office environment in a geriatric community.
• Ability to lift up to 25 lbs. Physical demands may vary depending on assigned work area and tasks.
• Close eye work (computers, typing, reading and writing).
The above statements are intended to generally describe the work being performed by people to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills, required of the personnel so classified.
Benefits
Wesley Woods Senior Living offers a comprehensive benefit plan to eligible team members to include health, dental vision, retirement benefits, short term disability, long term disability and paid time off.
Conditions of Employment
All offers of employment with Wesley Woods are conditioned based upon completing and passing a background, drug test, and participating in vaccine programs (e.g., Flu, TB testing).
All job applicants applying for Wesley Woods Senior Living will undergo testing for the presence of illegal drugs as a condition of employment. Any applicant with a confirmed positive test will be denied employment. Applicants will be required to submit voluntarily to a specimen test at a laboratory chosen by Wesley Woods, and by signing a consent agreement will release Wesley Woods from liability. If the physician, official or lab personnel has reasonable suspicion to believe that the job-applicant has tampered with the specimen, the applicant will not be considered for employment. Wesley Woods will not discriminate against applicants for employment because of a past history of drug abuse. It is the current abuse of drugs, preventing employees from performing their jobs properly that will not be tolerated. Wesley Woods is a Drug Free Company. Individuals who have failed a pre-employment test may initiate another inquiry with the company after a period of not shorter than; six (6) months; but they must present themselves drug-free as demonstrated by urinalysis or other tests selected by WWSL.
About Wesley Woods
Wesley Woods Senior Living is affiliated with the North Georgia Conference of the United Methodist Church providing housing and services ministries to seniors in the North Georgia area. Wesley Woods Senior Living is rooted in the Judeo Christian values believing that aging has a fulfilling purpose in life and that faith development is lifelong.
Read more about Wesley Woods Senior Living at www.wesleywoods.org.
EEO / AA Statement
Wesley Woods does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or veteran/Reserve/National Guard status.
Consumer Services
Marketing and Sales
Full-time