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Admissions Counselor

UNIVERSITY OF LYNCHBURG

Location: Lynchburg, VA 24501
Type: Non-Remote
Posted on: August 13, 2025
Job Details
Job Location
Lynchburg - Lynchburg, VA
Position Type
Staff
Education Level
4 Year Degree
Job Shift
Day
JOB PURPOSE:
The primary focus of this position is to build strong relationships with prospective students, guiding and assisting them through the selection, application, admission, financial aid, and enrollment processes. This position represents the institution to prospective students and families and contributes to the achievement of our enrollment goals.
ESSENTIAL DUTIES:
• Plan, manage and execute recruitment strategies within a designated territory in order to meet individual recruitment goals.
• Utilize phone, email, and text to reach out to prospective students to build relationships that lead to enrollment
• Review applicants and make admissions decisions
• Use the Customer Relationship Management system, Slate, to track interactions and conversations in order to personalize outreach
• Conduct on-campus interviews and provide presentations in group settings to prospective students and families.
• Attend and participate in recruitment events on and off campus.
• Develop long-standing, productive relationships with school counselors and community based organizations. Design opportunities to bring students and counselors to campus.
• Actively contribute to team-based decision-making, planning and program implementation.
• Develop and maintain data related to assigned recruitment territory. Use data to inform decision making about territory recruitment, including travel
• Participate as an active member in appropriate national and regional organizations for professional development.
• Serve on campus committees and working groups for programs related to enrollment and student development such as orientation, leadership institute, retention, etc.
• Manage or oversee a special project to help support enrollment goals and daily operations
• Perform other duties as may be required.
MINIMUM EXPERIENCE:
• 1-2 years of professional experience in sales, marketing, recruitment, coaching, or other goal-oriented role
• Valid driver’s license
MINIMUM EDUCATION:
• Bachelor’s degree
EQUIPMENT USED:
Computer, printer, office phone, cell phone, copier/scanner
ORAL OR WRITTEN REQUIREMENTS:
Ability to write effectively, attention to detail, ability to proofread
WORKING CONDITIONS:
Long hours of sitting in front of a computer, time spent in transportation to and from recruiting events, limited carrying of luggage under 20lbs when traveling
We seek candidates who are committed to the University of Lynchburg’s efforts to create an environment that fosters a student-centered environment, develops the breadth of knowledge associated with liberal education, respects and supports diversity, equity, and inclusion, values and celebrates diverse faith traditions, and sustains close working relationships among faculty, staff, students, alumni, and community partners.
Candidates must successfully pass a background check that is satisfactory to the University.
Submit a cover letter, résumé, and three professional references to:
Human Resources Jobs Page
The University of Lynchburg is committed to diversity within its community and welcomes applications from persons of color, women, Indigenous/aboriginal people of North America, persons with disabilities, the LGBTQIA+ community, and others who may contribute to the further diversification of the University of Lynchburg community.
The University of Lynchburg is an equal-opportunity employer.