Job Type: Full time
Hiring Company: Delicatessen Services Co., LLCOverview:The Consumer Insights Manager is a newly created, pivotal role within the Boar’s Head marketing team. This individual contributor will be the voice of the consumer, responsible for building and leading the consumer insights function to support all facets of our marketing efforts. You will be a strategic partner, providing the “why” behind consumer behavior to inform everything from product innovation and brand strategy to shopper marketing and advertising effectiveness.We are seeking a seasoned research professional with the confidence and expertise to not only execute best-in-class research but also to critically evaluate and elevate our current practices. This role requires a leader who has experience working with and challenging external research vendors, to ensure we are always getting the most accurate and actionable insights.Job Description:Essential FunctionsHolistic Research Leadership: Design, execute, and analyze a wide range of qualitative and quantitative research studies to address key business questions across the marketing spectrum. This includes, but is not limited to:Product Development: Conduct research on product appeal, sensory analysis, claims testing, and concept validation to guide the innovation pipeline.Shopper Marketing: Uncover insights into the shopper journey, in-store behavior, and the effectiveness of point-of-sale materials and promotions.Brand Communications and Media: Lead research on brand health tracking, advertising effectiveness (in-store and out-of-store), and messaging resonance to ensure our communications connect with consumers.Consumer Segmentation: You will develop and implement a robust consumer segmentation framework to identify key consumer groups, understand their unique needs and behaviors and inform targeted product development and marketing communications.Audit and Elevate Current Practices: Conduct a comprehensive audit of our existing research methodologies and vendor partnerships. Identify areas for improvement, introduce new and more effective research techniques, and establish a set of best practices for the organization.Vendor Management & Accountability: Oversee all relationships with external research suppliers. This includes vendor selection, project management, and a critical evaluation of their work. You will be empowered to hold our vendors accountable if their work is not up to our high standards and to find new partners when necessary.Storytelling with Data: Go beyond simply reporting data. You will be responsible for synthesizing information from multiple sources into a cohesive and compelling narrative that provides clear, actionable recommendations for the marketing team and senior leadership.Cross-Functional Collaboration: Serve as a key partner to the product marketing, shopper marketing, media, and brand communications teams. Proactively share insights and ensure the consumer’s voice is integrated into all marketing strategies and plans.Synthesize Insights with Market Data: Partner closely with our internal analytics team to integrate syndicated market data (e.g., Circana)Be the Expert: Stay abreast of the latest industry trends, research methodologies (including AI), and consumer behaviors to keep Boar's Head at the forefront of consumer understanding.Budget and Resource Management: Develop and manage the annual consumer insights budget, ensuring projects are delivered on time and within financial scope. You will be responsible for prioritizing investments, tracking all research-related expenditures, and providing regular updates to marketing leadership on budget spend and ROI.Other responsibilities as assigned.Education and ExperienceBachelor’s degree in Marketing, Statistics, Business, Psychology, or a related field. 5-7+ years of experience in a consumer insights or market research role, preferably within the consumer-packaged goods (CPG) or food and beverage industry.Proven experience in designing and leading a variety of research methodologies, including but not limited to focus groups, in-depth interviews, consumer surveys, sensory testing, and market segmentation.A deep knowledge of statistical methods and techniques used in consumer researchA strong track record of translating research findings into actionable business insights that have driven growth and informed marketing strategy.Demonstrated experience in managing research vendors, including negotiating contracts and ensuring the quality and integrity of their work.Excellent analytical skills and the ability to synthesize complex information into clear and concise stories.Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels of the organization.A confident and assertive professional who is comfortable challenging assumptions and driving change.Ability to integrate both first- and third-party research Familiarity with vendors such as Kantar, Qualtrics, iSpot, Nielsen, etc.Knowledge of analytics platforms such as Circana is a plusA passion for understanding the consumer and a commitment to the quality and values that define the Boar's Head brand. Work EnvironmentRole is 100% in-office, in-person, in our Sarasota office, unless travelling for work Requires travel up to 25% of the time. Location:Sarasota, FLTime Type:Full timeDepartment:Marketing Innovations