Director of Strategy and Engagement
Benefits
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources
Director of Strategy and Engagement - Radar Collab: Row House Lakewood Ranch, Bodybar Lakewood Ranch, Bodybar Sarasota & Bodybar Osprey
Salary: $40,000 - $60,000 + Salary growth Opportunities
Location: Sarasota County, FL
About The Role
We are looking for a results-driven Regional Manager to manage revenue growth across four boutique fitness studios with the potential for more locations in the future. This role is responsible for developing and executing sales strategies, training staff on sales techniques, implementing grassroots marketing initiatives, planning revenue-generating events, and optimizing social media marketing efforts. The ideal candidate is a proactive leader with a strong sales drive and a passion for fitness.
Key Responsibilities
Sales Strategy & Staff Training:
Develop and implement sales strategies to drive membership growth, retail sales, and assist with client retention.
Train and mentor studio staff on effective sales techniques, overcoming objections, and closing deals.
Monitor sales performance and provide ongoing coaching and feedback to improve conversion rates with the Director of Growth & Operations.
Grassroots Marketing & Community Engagement
Execute guerrilla marketing tactics, such as outreach events, local partnerships, and promotional campaigns etc.
Help identify and build relationships with local businesses, influencers, and organizations to increase brand visibility.
Distribute promotional materials and drive community awareness of studio offerings.
Event Planning & Revenue Growth Initiatives
Help plan and oversee revenue-generating events.
Collaborate with Director of Growth & Operations to create targeted sales campaigns that drive attendance and engagement.
Track event success and adjust strategies to maximize impact.
Social Media Marketing & Lead Generation
Work with each studio to develop and execute social media strategies that attract new clients and boost engagement.
Create and oversee content that promotes special offers, events, and testimonials to drive conversions.
Track and analyze digital marketing performance, adjusting tactics as needed.
Qualifications
2+ years of experience in a sales or marketing leadership role.
Proven ability to train and motivate teams to exceed sales targets.
Experience with grassroots marketing, lead generation, and local networking.
Strong social media marketing skills, including content creation and engagement strategies.
Excellent communication, organizational, and problem-solving skills.
Passion for boutique fitness and an understanding of the industry's sales dynamics.
Compensation & Benefits
Base salary: $40,000 - $60,000
Salary growth Opportunities
Insurance benefits
Complimentary studio membership
Paid time off and holidays
Professional development opportunities
This is an exciting opportunity for a motivated sales professional to make a direct impact on the success of the business and have a meaningful impact within our community.
Flexible work from home options available.
Compensation: $40,000.00 - $60,000.00 per year
WELCOME TO THE BAR!
BODYBAR Pilates is building a community of people who love, respect, encourage, and motivate one another to be strong, healthy, and happy human beings. We've innovated on proven Pilates principles to create fiercely effective workouts. Our goal is to inspire and transform our members, which is made possible by the incredible employees at each of our locations. Interested in joining us?
We're always looking for passionate job candidates who are dedicated to health and wellness. Whether you're interested in growing your fitness instructor career, becoming a studio manager, or developing a fitness manager career, we'd love to hear from you! We're also on the lookout for sales associates. Check out our Pilates studio jobs to get started. We can't wait to meet you!
BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements. Contact the location you are applying to directly for specific employment questions.
Required
Preferred
Job Industries
• Other
Health, Wellness & Fitness
Business Development and Sales
Full-time