Digital Media Buyer
Your contribution at Corebridge Direct
Corebridge Direct is seeking a Digital Media Buyer to nurture and grow existing and new media campaigns. This role is accountable for delivering new lead acquisition and written premium through various media channels including email marketing for lead generation, cost-per-click click platforms, call transfer campaigns and paid search. The Digital Media Buyer is responsible for all aspects of their assigned campaigns which include vendor relations, planning, copy development, buying, analytics and optimizations.
As a team player in a full-service in-house marketing department, the Digital Media Buyer will collaborate with the members of the media team towards achieving the overall weekly, monthly, and annual goals of the company. The Digital Media Buyer will also collaborate on creative concepts, steward development, and assist with the in-house management of materials. The ideal candidate is inquisitive, innovative, creative, competitive, and enthusiastic about achieving response and ROI.
Responsibilities
• Execute digital marketing campaigns that drive quality leads to achieve back-end end performance metrics.
• Responsible for the expansion of annual written premium and profitability generated from assigned media channels and campaigns.
• Manage campaign budgets to align with overall media strategy and performance metrics.
• Maintain and develop working relationships with our vendor teams.
• Investigate and test new vendors and campaigns to expand lead volume delivered from these channels.
• Negotiate rates on cost-per-click, cost-per-call and cost-per-lead that generate optimum performance.
• Continuous analyzation of campaign performance metrics and utilization of quick and keen judgement to make short-and long-term optimizations to achieve lead targets and KPI metrics.
• Collaborate with the in-house procurement and legal teams on the vendor onboarding to include stewarding the contract agreement and signing process.
• Collaborate and develop creative concepts with internal and creative agency teams, guide design, and write copy for ads that stimulate response while adhering to brand guidelines and product compliance.
• Provide routine reporting and communications to the Director of Media and Marketing on campaign performance metrics, insights on optimizations, campaign challenges, highlights and pacing trends.
• Rigid and continuous monitoring of website domains, email creative and opt-out suppression lists to ensure vendors remain compliant of corporate brand and Can-Spam guidelines.
• Remain abreast of industry trends, competitive intelligence and new opportunities and provide recommendations for testing and growth.
• Collaborate and share with the media team insights on campaign successes, shortcomings and tests that can be transferred across media categories to help strengthen our media platform, audience targeting and creative messaging.
• Responsible for reconciling vendor invoicing and uploading for payment processing.
• Works with media team, vendors, and campaign platforms to apply weekly expenses to the plan for uploads and processing.
• Support and flexibility to shifts in corporate direction, strategies, and media channels.
What We Are Looking For
• 2+ years in Direct Response Marketing for new lead generation
• Experience working in ad buying platforms
• Digital Marketing experience in email marketing and SEM is a plus.
• Experience with CPC and CPL buying models
• Working knowledge of Can-Spam regulations for email
• Ability to react quickly if email blocklists occur and assist with resolution
• Understanding of HTML
• Experience with the creative development of email and text ads.
• Strong relationship building and negotiation skills
• Solid math skills
• Strong organizational skills and keen attention to detail and accuracy
• Clear verbal and written communications skills and capability to professionally communicate across corporate departments and vendors
• Strong analytical and problem-solving skills
• Flexible and receptive to corporate strategy and marketplace shifts in a fast-paced environment
• Excellent computer skills including Microsoft Office, with emphasis on excel
• Self-motivator with the ability to manage task and adhere to deadlines
• Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field (preferred but not required)
What our employees like most about working for Corebridge Financial
• We care about your professional development. Our career progression and tuition reimbursement program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.
• Our “Giving Back” policy is at the core of our daily operations and guides our future progress. Don’t believe us? We put our money where our mouth is! Corebridge Financial, will give you up to 16 hours a year paid time off to volunteer in the community.
• Our people are our most important asset therefore we provide a generous benefits plan and competitive pay. Benefit package includes:
• Paid Time Off: Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24! 17 paid holidays per calendar year.
• A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.
For positions based in CA, the base salary range for this position is $54K-$67K. For positions based in CO, NY, NJ, WA, HI,MD, the base salary range for this position is $65K-$70K . However, the final base salary offered to a candidate may be higher or lower than the range depending on a number of factors, including the candidate’s specific work location. In addition, the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. Also, we’re proud to offer a range of competitive benefits.
Remote role in US locations
#ST1
We are an Equal Opportunity Employer
Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.
To learn more please visit: www.corebridgefinancial.com
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com. Reasonable accommodations will be determined on a case-by-case basis.
We consider qualified applicants with criminal histories, consistent with applicable law.
Functional Area
CM - Communications
Estimated Travel Percentage (%): Up to 25%
Relocation Provided: No
American General Life Insurance Company
Financial Services
Marketing and Sales
Full-time