Associate Director of Marketing and Communications
Athens , GA
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Job Description
Posting Details
Posting Details
Posting Number
S12363P
Working Title
Associate Director of Marketing and Communications
Department
Law School-Communications
About the University of Georgia
Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ( https://www.uga.edu/ ). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.
About the College/Unit/Department College/Unit/Department website Posting Type
External
Retirement Plan
TRS or ORP
Employment Type
Employee
Benefits Eligibility
Benefits Eligible
Full/Part time
Full Time
Work Schedule Additional Schedule Information
• Monday-Friday, 8AM to 5PM
• Limited evening and weekend work for social media monitoring and some event attendance
• This position is based in office in Athens, GA
Advertised Salary
$60,000 - $67,000
Posting Date
07/12/2024
Open until filled
Yes
Closing Date Proposed Starting Date
08/05/2024
Special Instructions to Applicants
As part of the media portfolio attachment, please include three to six examples that best portray your writing and design skills as well as professional social media work.
Location of Vacancy
Athens Area
EEO Policy Statement
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).
USG Core Values Statement
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct .
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653 .
Position Information
Classification Title
Marketing/Public Relations Professional
FLSA
Exempt
FTE
1.00
Minimum Qualifications
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Preferred Qualifications
• 3-5 years of relevant work experience preferred
• Adobe Creative Suite (PhotoShop, InDesign and Premiere Pro) experience preferred
Position Summary
The Associate Director of Marketing and Communications will assist the Director of Communications and Public Relations in all aspects of promoting, branding, marketing, communicating and publicizing the UGA School of Law. Duties are directed and guided by an approved strategic plan for communicating/marketing the law school and will guide all work processes. This employee should be flexible, collaborative, and open to meeting the needs of the law school. This role will have some after hour and weekend work necessary for social media monitoring and attendance at a few Law School events.
Knowledge, Skills, Abilities and/or Competencies
• Excellent verbal and written communication skills
• Skilled in managing multiple tasks while meeting deadlines
• Ablity to interact with media, outside vendors and various audiences
• Proficient in Microsoft Office and Adobe Creative Suite
• Working knowledge of Drupal, WordPress and Mailchimp is a plus
• Knowledge of Associated Press Stylebook
• Ability to work independently and conceptualize projects as well as bring them to fruition
• Knowledge of social media acumen for platforms such as Facebook, Instagram, LinkedIn, X/Twitter and YouTube
• Basic photography and videography skills as well as the ability to edit and develop finished projects
Physical Demands
• Ability to lift up to 25 pounds on an occasional basis
• Ability to lift up to 5 pounds on a continuous basis
• Ability to stand for extended periods of time
• Ability to crouch on an occasional basis (for photography purposes)
Is driving a responsibility of this position?
No
Is this a Position of Trust?
Yes
Does this position have operation, access, or control of financial resources?
No
Does this position require a P-Card?
No
Is having a P-Card an essential function of this position?
No
Does this position have direct interaction or care of children under the age of 18 or direct patient care?
No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications)
Yes
Credit and P-Card policy
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website .
Background Investigation Policy
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website .
Duties/Responsibilities
Duties/Responsibilities
• Assist with the production of the school's print and digital "publications" such as the alumni magazine, e-communications to various audiences, the annual dean's report, assorted brochures and collateral to support admissions efforts, advertisements as well as other print and electronic messaging
• Capture key law school moments in photographs and videos
• Create in-house videos that will be shared on various law school platforms
Percentage of time
30
Duties/Responsibilities
• Promote a positive image of the law school by implementing the school's strategic communications plan and branding initiatives, writing media releases and articles, pitching law school stories and experts to media outlets
• Draft speeches for the dean
• Respond to inquiries from the media and general public
• Attend public functions as a law school representative
• Create branded items for law school use
Percentage of time
25
Duties/Responsibilities
• Manage the law school's social media presence
• Create and regularly post messages to the school's social media platforms with content related to the school's strategic communications plan
• Oversee the messaging pipeline
• Ensure adherence to law school/ UGA branding policies
• Continuously monitor social platforms for any "problem" comments, inappropriate external references or general inquiries
• Provide regular analysis of activity and growth of social reach
Percentage of time
20
Duties/Responsibilities
• Manage law school digital/social media marketing (advertising) campaigns with the goal of increasing prospective student applications, event attendance and fundraising as well as general awareness
• Define campaign objectives, oversee creative execution that adheres to current branding guidelines, and conduct return on investment analyses
Percentage of time
15
Duties/Responsibilities
• Update and create portions of the law school's website and messaging for the digital kiosk system
Percentage of time
5
Duties/Responsibilities
• Serve as a liaison to UGA Marketing and Communications and work cooperatively to promote the image of the law school and the university as a whole by sharing information and ensuring the law school adheres to UGA branding/identity guidelines and crisis communications policies and procedures
Percentage of time
5
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.
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Job Summary
Company
University of Georgia
Start Date
As soon as possible
Employment Term and Type
Regular, Full or Part Time
Required Education
Bachelor's Degree
Required Experience
3 to 5 years