Industry
Enterprise Software
Work Experience
7-10 years
Salary
100000.00
City
Glendale
State/Province
Arizona
Zip/Postal Code
85301
Job Description B2B Events & Tradeshow Manager
Full-time. Hybrid: In-office three days per week.
THE EMPLOYER: ABOUT RTS FLEET SOFTWARE
RTA was established in 1979 and is a certified Great Place to Work! Today, over 1000 fleet managers globally use RTA to drive fleet success. We offer a Performance-driven FMIS software platform and expert consulting to provide fleet managers with the tools they need to operate efficiently, giving them the ultimate confidence to serve their communities reliably.
EMPLOYEE SUCCESS
We recognize, as a family company, that our success relies on our employees, and we are grateful to have some of the very best! We believe in investing in our employees first and foremost. Culture: Humble, Hungry, and Smart
JOB DESCRIPTION
RTA Fleet Management is looking for a Events and Tradeshow Manager for Business (B2B) Events. You have worked for a technology, event, or other brand that sells to other businesses. For this role, you must have experience leading business-oriented events where the goals were brand recognition and sales lead generation. Come help solidify our position as the #1 fleet management software for public and commercial fleets.
Who we're seeking:
• Will hold themselves and others accountable while being emotionally intelligent and humble.
• Will passionately care about our clients and the jobs they do. Our clients are government and trucking fleet managers, parts clerks, automotive technicians, and they maintain everything from squad cars to school buses so that everyone comes home safely at the end of the day.
• Will confidently own the events manager role, managing 15-20 tradeshows per year, while seeking collaboration and buy in from others.
Sound intriguing? Apply Now>> B2B Events & Tradeshow Manager
Requirements
CORE RESPONSIBILITIES
• You’ll lead RTA-sponsored meetups, large B2B industry tradeshows, RTA partner events, virtual seminars, and internal company events.
• You’re SAVVY enough to advise our branding and digital marketing execution experts so that our events generate brand engagement and sales leads.
• You will propose, and project manage creative marketing campaigns considering pre-show, in-show, and post-show customer touchpoints.
• Elevate the RTA brand presence at events and ensure the brand is always represented to the
highest standard.
Apply Now>> B2B Events & Tradeshow Manager
Key Results Areas (aka the Job Outcomes)
• Successful trade show execution and reporting.
• KPI attainment: Booth visits, Leads per Event, Social mentions, Meetings scheduled, Pipeline Generated, Return-on-Investment.
• Secure speaking engagements for our subject matter experts at as many events as possible.
• Execute an industry-leading in-person conference, RTA Connect.
Detailed Duties:
• Event Management – Manage trade show promotion, production, booths, shipping, budget, and post-show lead assignments to sales team.
• Project Management – Manage marketing projects and campaigns, including time tracking, task assignments, and deliverable completion.
• Collaborate and ensure accountability with vendors and contractors.
• Tradeshow Content – work with comms team on show specific tradeshow messaging and offers. Assist with print projects, and updates to website and social media.
• Customer Reference – Maintain and support the RTA customer referral program by collecting leads, distributing incentives, and tracking success.
• Coordinate 15-20 trade shows per year, plus project manage our RTA Connect conference
• Manage branded conference Swag/Tsotchkes (marketing logo items) and sa.les collateral. Order new materials and ship them to events for sales use.
• Serve as team lead at each event to ensure that the booth is set up correctly, that our brand is represented well, and that our team behaves and performs to expectations.
• Help gather leads and speak to our company positioning and product functionality with booth visitors.
• Select and coordinate the best pre, at, and post-show marketing options that help us meet our objectives within our budget.
• Work with marketing and sales to execute on our Account Based Marketing strategy, prioritizing target accounts to provide personalized experiences that help move them towards the next milestone in their buying
Apply Now>> B2B Events & Tradeshow Manager
REQUIREMENTS
• The candidate’s “events” experience must include B2B tradeshows, projects, and digital marketing campaigns that support lead-generation goals.
• Has a foundational knowledge of B2B marketing principles.
• Possesses a high attention to detail, strong organizational skills, and the ability to manage multiple responsibilities concurrently.
• Experience using design software (Canva and/or Adobe Creative Suite).
• Has experience using marketing automation tools (HubSpot).
• Bachelor’s degree with an emphasis in business, marketing, or related field
• Occasional Travel (mostly local)for tradeshows and events.
Apply Now>> B2B Events & Tradeshow Manager
Benefits COMPANY CULTURE
At RTA, we embody the core values of Humble, Hungry, and Smart. We are selfless and believe that no job is beneath us. We take initiative and are driven by more. And we are emotionally intelligent and speak the kind truth. Each team member possesses the right mixture of these three to help us achieve our overall goal of helping fleets succeed.
Apply Now>> B2B Events & Tradeshow Manager
Competitive Base Salary: $100,000+ DOE
• 401 (K) Retirement plan, Generous Paid Time Off
• Medical, Dental, and Vision Insurance,
• Life Insurance