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Principal Product Manager - Roundel Omnichannel Portfolio Strategy(Remote Or Hybrid)


Location: 1000 Nicollet Mall Minneapolis, Minnesota
Type: Full-Time, Remote
Posted on: June 25, 2024
The pay range is $144,400.00 - $259,900.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at .
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here .
Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable . Product teams have one shared backlog that is inclusive of all product , technology and design work.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives , guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role with Roundel is an opportunity to represent the company in the sales of digital media, advertising and custom marketing campaign solutions to the national media and advertising agency market. You’ll develop and present market-leading media strategies and smart solutions that exceed our clients’ needs — all with a focus on delivering on Target’s unmatched brand promise. Your challenge will be to lead the RFP process including reviewing responses, writing proposals, coordinating insertion orders and managing client contact reports. Use your strong communication skills and digital media experience to tell the story of Target’s key differentiators in the media and ad markets. Apply your proven success in leveraging data to distill the relevant insights that influence clients. Bring your passion for this rapidly evolving environment and have a hand in delivering the profitable financial results that benefit the entire business.
As a leader with Roundel, you will be an integral part of defining the product future while leading the present by identifying , developing and managing critical core capabilities within the Roundel ad product portfolio.
As the Principal Product Manager – Roundel Omnichannel Portfolio Strategy , you will develop and implement comprehensive omnichannel strategies , inclusive of building a Business Capabilities Architecture across Digital (Web & App) / In-Store Channels, Social, Search, Open Web, CTV alongside key Enterprise teams. Oversee the integration and optimization of holistic Interactive Display, Targeted & Relevant Ads, and Guest Mobile interactions. Manage and optimize the commercial portfolio, ensuring alignment with business goals and market demands. As well as ide ntify growth opportunities within the portfolio, driving innovation and corresponding measurement to enhance product offerings will be key to success . Ensure Guest identity/audience addressability are effectively managed and leveraged across channels, while also synthesizing state-by-state and federal privacy regulations, ensuring compliance and best practices. Collaborate with Enterprise teams ( i.e. Marketing, Sales, Tech, Operations, Creative, etc.) to influence and drive successful Omnichannel initiatives. Conduct market research and competitive analysis to inform product strategy and identify trends, to develop and present detailed reports on holistic product performance, market opportunities, as well as strategic initiatives to S takeholders and Sr. Leaders. This role will act as a thought leader to anticipate and prepare for long - term trends and industry shifts in the ever- evolving landscape of Retail Media Networks and A d-enabled multimedia experiences in eCommerce.
As a Principal Product Manager, you will work in the product model and will lead the development of a comprehensive product strategy and set key business objectives (OKRs) for your respective product domain . You will need to leverage extensive knowledge of your product, as well as, customer feedback, key data and analytics, and other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product.
You will be the “voice of the product” to all outside stakeholders advocating for your product and ensuring their needs are met and that the product team is getting the leadership and support that it needs to be successful. You will need to cultivate strong relationships across the enterprise in order to drive collaboration and alignment with key partners and stakeholders across pyramids.
You will develop and actively maintain a product roadmap outlining prioritization for the customer themes, technical needs, and design challenges to be delivered and you will be accountable to make final decisions on scope and prioritization relative to the product backlog. You will be accountable to create and manage product objectives and key results, key metrics for your product, as well as related P&L impacts.
You will oversee progress against product backlogs to ensure work and priorities are in line with the product strategy while prioritizing themes, epics, and stories, to ensure work focuses on those with maximum value that are aligned with the product strategy.
Your mission as the Principal Product Manager of Roundel Omnichannel Portfolio Strategy is to create the vision & influence :
• Business Vision & Strategy: Sets the strategic direction of our Ad technology and product development across our Commercial Product Portfolio consisting of Taget O&O channels , In-Store, Off-platform, and Audience data
• Development and capitalization of Target’s rich shopping data into a streamlined platform for media and audience targeting and selling
• Drive the business strategy for Data and GenAI integration / usage within media channels
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About you:
• Four -year degree or equivalent experience
• 10+ years of P roduct M anagement or equivalent D omain experience , with a focus on Digital Advertising and/or Omnichannel strategies ]
• Proven track record of leading large-scale enterprise Product initiatives
• Experience managing commercial portfolios and driving revenue growth
• Excellent understanding of digital media and /or retail in-store advertising & measurement , audience targeting, and identity management
• Knowledge of privacy regulations and their implications for digital advertising Experience with Digital T ech and ability to facilitate communication between enterprise business and technology teams
• Familiarity with the latest AdTech tools & Platforms
• Outstanding communication and presentation skills with a proven ability to influence peers, key stakeholders and leaders
• Ability to plan and set a strategy, define O bjectives & Key Results (OKRs), communicate and drive business outcomes
• Exceptional leadership and cross-functional collaboration abilities
• Experience working in a fast-paced, dynamic environment
This position may be considered for a Remote or Hybrid (known internally at Target as 'Flex for Your Day') work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.
Application deadline is : 07/16/2024 Employment Type: Full time