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Marketing Specialist

Taylor Corporation

Location: North Mankato, MN - Precision Press Inc
Type: Full-Time, Non-Remote
Posted on: May 13, 2024
Job Type: Full time
Let Us Power Your Potential Taylor Corporation is a dynamic, diversified company with big plans for the future ― and your career. We power our employees’ potential and strive to create opportunity and security for every member of the team. If you’re ready for something bigger ― more challenge, more variety, more pathways for professional growth ― we should talk. We’re passionate about our work, we believe there is always a better way, and we’re looking for people like you. Ready to reach your potential? It’s time to look at Taylor. Your Opportunity: Prime Labels & Packaging, a division of Taylor Corporation, is seeking a Marketing Specialist to join our marketing team and execute our initiatives! In this marketing position you’ll be working with multiple teams as we promote and grow our Labels & Packaging business. You’ll be learning our products, our manufacturing methods, our customers and utilizing this knowledge to tell our story in a compelling way. The ideal candidate will thrive on learning new things and applying their own marketing knowledge every day in multiple ways.Your Responsibilities: Collaborate with the marketing team, sales teams, and other stakeholders to create cohesive and effective brand strategies, content, and messages for all of our products and channels, including but not limited to:Social Media accountsSell sheets – PowerPoints – samples – signage – product displays - toursTrade showsCustomer direct meetings and presentationsDevelop content for all channels, including both on-line and off-line platforms, ensuring engaging and brand-aligned content. Potential content: blog posts; images; video clips; copy or other.Work closely with team members to develop our annual marketing strategy and to implement and execute this annual strategy.Conduct market research to identify trends, customer insights, and new opportunities for growth.Monitor and report on the effectiveness of marketing campaigns and strategies.Stay abreast with marketing best practices and bring forth new ideas and opportunities based upon strategic organizational objectives.Understand and adhere to all media and marketing legal and compliance measures.You Must Have: Bachelor’s degree in Marketing, Business, Advertising, Communications or related fieldFamiliarity with multi-channel marketing concepts in the areas of direct mail, e-mail, and social media cadencePresentation skills: comfortable presenting our business and products both virtually and in-personSoftware skills: MS Office Suite (PowerPoint; Excel; Word; Outlook; Teams), Adobe Creative Cloud Suite, and Google SuiteAbility to take instructions and create finished products that tells the story of our business and its products in language that will resonate with our targeted customers and be compliant with brand standardsProject management skills and the ability to move a project to completionStrong sense of ownership and initiativePositive, flexible attitude and excellent teamwork skills. Open to learning and growing in your product knowledge and marketing skillsetComfortable in a dynamic, fast-paced environment and adapts well to new technologyAbout Taylor Corporation One of the largest graphics communications firms in North America, Taylor’s family of companies provide a diverse set of products, services and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services and expertise for individuals, businesses and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing and marketing solutions that have helped build some of the world’s more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay. The Employer retains the right to change or assign other duties to this position. Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.  Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.