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Director of Brand Activation


Location: 1000 Nicollet Mall Minneapolis, Minnesota
Type: Full-Time, Non-Remote
Posted on: April 29, 2024
This job is no longer available from the source.
The pay range is $125,600.00 - $226,100.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at .
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here .
By any measure, Target is one of the most successful and dynamic retailers in the US today. Long an iconic brand, guests are increasingly choosing Target to meet even more of their omni-channel, cross-category needs. That success has been fueled by a best-in-class guest experience brought to life by the best team in retail guided by Target’s purpose of “Helping all families discover the joy of everyday life.”
A core pillar of Target’s winning strategy has been a deep and sustained investment in Differentiating with Owned Brands. Our robust and growing portfolio of owned brands continues to be a core driver of Target’s success – both in terms of profitable growth and guest loyalty. As of today, owned brands account for 1/3rd of Target’s sales and nearly half of its profit with an enviable growth trajectory into the future. That portfolio includes 10 $1Billion+ brands with 4 of them achieving $2Billion+ including powerhouse brands like Cat & Jack, Good & Gather, and Threshold. Leading the roadmap to growth across the portfolio is the Brand & Portfolio Management Team. This talented team skillfully blends the Art + Science of brand building to co-create world class brands that guests love and can only find at Target.
About the Role:
As a Director of Brand Activation , you will lead a team in service to the Enterprise’s Owned Brand portfolio, LTO’s and Design Partnerships. The role is primarily responsible for leading a cross-pyramid team that is charged with adapting brand, business and packaging strategies into creative briefs to create industry-leading consumer experiences for in-store and online environments. To accomplish this, you will collaborate with a broad set of cross-functional teams including: Brand Management, Creative (Design + Copy), Production Design, Creative Production, Structural Packaging Product Design, Merchandising, Project Management, Strategy & Operations, Marketing, and Insights, amongst others.
You will evolve the Brand Activation capability at Target by:
• Driving operational efficiencies from packaging brief creation to packaging creative execution, right-sizing team scope and expanding the global resource model to reinvest capacity in strategic priorities
• Integrating Brand Activation into pyramid and brand planning and prioritization routines to inspire synergies and strategic cross-category opportunities and inform resource and budget needs
• Bringing innovative thinking to expand the capability to include in-store and online environments, gaining leadership alignment on additional store or digital identity assets and .com channel deliverables, inclusive of resourcing model and budget ownership
• Bringing thought leadership to Brand Management teams, identifying activation growth opportunities, collaborating on consumer journey mapping and defining an activation measurement plan and channel partner engagement model
Our portfolio of 50+ brands were designed to address a very large breadth of guest needs, span all five of our major categories of business and encompass tens of thousands of SKUs. The complexity in this role is driven by the realities of retail-Owned Brands – their size, their scale, the need to navigate a complex, matrixed organization with many stakeholders, all while building a new capability for Target.
Essential Responsibilities and Key Results:
• Leverage guest, business and competitive insights to identify opportunities to improve consumers’ experience of Target’s Owned Brand portfolio via in store packaging & communications and .com
• Collaborate with Brand, Creative, Store and Digital partners to establish connectivity between Brand Strategies, category insights and guest messaging, both in-store and online.
• Develop activation guidelines for cross-category/brand themes across Target’s Owned Brands portfolio to ensure a consistent, scalable experience in store and online
• Create end-to-end connectivity of strategy and operations across Owned Brand, LTO and Design Partnership packaging briefs and optimize the brand experience via packaging.
• Clarify and optimize team member roles and responsibilities to drive impact and broaden scope to amplify brand strategies via packaging, in-store and online environments.
• Lead and mentor a team of Brand Activation Managers through change and rally cross functional partners and leaders toward a future state goal
This role will report directly to Target’s Senior Director of Portfolio Management.
Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs.
About You:
• Four-year degree or equivalent work experience; advanced degree preferred
• 12+ years of experience – will consider a variety of backgrounds with applicable experience (Account Management, Marketing, Operations, Channel Strategy, Brand Management, Packaging Management, etc.)
• Thrives in new, ambiguous and evolving environments, demonstrating adaptability and determination
• Experienced in developing a vision and inspiring teams
• Demonstrates equal parts passion and pragmatism
• Possesses strong business acumen and demonstrated experience in prioritization based on ROI
• Experienced building high performing teams
• Able to influence and communicate effectively across all levels and functions within an organization
• Cultivates calm, clarity, and focus through periods of uncertainty and change
• Demonstrates leadership within Diversity, Equity, & Inclusion actions and behaviors
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Supply Chain Facility or reach out to Guest Services at 1-800-440-0680 for additional information.
Employment Type: Full time