Job Type: Full time
Southern Tide, LLCGreenville, SC - Southern Tide HeadquartersAt Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service.We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! The Manager, Brand Collaborations and Partnerships is responsible for creating, managing, and implementing strategic partnerships, relationships, and brand development opportunities to enhance The Southern Tide products and market coverage. This team member will nurture and rapidly expand existing partnerships and play an important role in shaping Southern Tide’s partnership strategy. Execute a calendar of multi-channel initiatives that engage consumers based on market-driven insights and enforce the company brand positioning, our full-price model integrity and support of strategic goals.Crew Position:Develop and continue to iterate strategy in gift with purchase (GWPs) promotions, collaborations, and partnerships that support the greater product, creative content, omnichannel sales and overall company roadmap.Develop and manage promotional, collaboration and partnership calendar. Ensure all areas of the business are informed, aligned, and prepared to meet required deadlines.Partner with product to identify promotional GWPs that align with marketing calendar. Serve as project manager during GWP product development to ensure GWP meets budget, brand and timeline requirements.Develop winning business cases around market opportunities, collaborations, and partnerships including but not limited to strategy development, competitive analysis, and financial analysis.Build new and cultivate existing partnerships and collaborations that drive long-term profitable omni-channel sales growth, overall brand awareness, and future business development pipelines.Identify, develop relationships, and ultimately implement strategic partnerships, including collaborations and pop-ups, to raise brand awareness and grow brand market share.Develop and implement tactical efforts to improve customer relations between new and existing partners and internal teams.Serve as primary contact for key partnerships. Lead negotiations with representatives for partner- related agreements. Partner with finance and legal to ensure successful completion and implementation of contractual agreements.Plan, manage, and provide hands on support to collaboration and partnership events (example: Charleston Open; collaboration product launches, etc.)Research and forecast brand outreach trends. Stay abreast of industry dynamics, consumer behavior, and emerging market forces to inform proactive strategies aimed at enhancing the effectiveness of brand outreach initiatives.You will love this job if you…Have excellent attention to detail, well organized, and strong project management skills.Enjoy building a brand, including understanding and supporting both the creative and financial aspects of the businessEasily build relationships and partnerships across the business and industryEnjoy collaboration and working in a team environmentAre self motivated and take initiativeWho we would like to meet: Bachelor's Degree in Marketing, Communication or equivalent business experienceGenerally, 6+ years of experience, preferably in the fashion industryWe are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, or any other characteristic protected by law.U.S. EEOC: Know Your RightsWe are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, or any other characteristic protected by law.U.S. EEOC: Know Your Rights                Southern Tide participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.Please click here to review our Applicant Privacy Policy.