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Digital Content Coordinator

APX Construction Group

Location: Mankato, Minnesota
Type: Full-Time, Non-Remote
Posted on: April 16, 2024
Digital Content Coordinator
APX is seeking a highly energetic, social-first creative professional to join our growing Brand Marketing team as Digital Content Coordinator. The Digital Content Coordinator will work with the marketing team to drive the growth and standardization of digital platforms and channels for APX Construction Group, sister companies and external clients.
This individual will be responsible for supporting brand building and awareness, digital efforts, audience and customer engagement. He or she will assist in the development, design, management and maintenance of websites, social media channels, google business and digital advertising efforts. Conducting research, analyses, and audits to support the strategy and optimization of our clients search engine optimization and local listings programs. Working on SEO on-page optimization, such as meta descriptions and title tags, for client websites as well as off-page backlinking and company profiles. The ideal candidate will be able to produce their own content. This role requires proven skills along with experience working in a fast-paced environment.
This individual will implement strategy and programs designed to represent APX and partner brands at a high level and make positive contributions to the digital landscape. Their role is to cultivate and nurture relationships in the digital space between our company and potential clients, prospects, leads, employees, external organizations, the media, and our local communities.
At APX Construction Group, the goal of sales and marketing is to raise the kind of awareness that can drive sales for our company. From day one, this individual will embrace and carry out existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. Reporting directly to the Vice President of Sales and Marketing, this individual will stay informed about the market, industry trends, and the competitive landscape, while helping to strategize and implement marketing, branding, and advertising plans in all markets.
• Education: Bachelor's degree or equivalent combination of experience and education.
• Experience: 3+ years relevant experience managing and producing social media content, along with website creation/management. The ideal candidate preferably has experience in construction or related industries.
Knowledge, Skills and Abilities
• 3+ years experience in all aspects of website creation and management, photo, graphic, and video production for social media channels, preferably within the construction category.
• 2+ years experience in photography, ideally within the architectural category.
• Must demonstrate strong conceptual and written communication skills.
• Portfolio showcasing proven success in creating content for social campaigns that drive engagement
• Highly proficient in video production and video-related equipment
• Highly proficient in Adobe Premiere Pro, Photoshop, Illustrator and After Effects with some experience in other Adobe creative suite programs.
• Detail-oriented and capable of producing a highly polished final product
• Strong understanding of social media platforms and their video and photo requirements.
• Proven video editing, motion graphics and animated content creation experience
• Adapts to the requirements of a fast-paced environment while maintaining strict attention to detail and quality.
• Possesses excellent oral / written communication skills, including the ability to speak effectively to leadership.
• Ability to create and maintain highly organized digital assets and document files.
• Effectively drives and delivers on multiple assignments at one time.
• Ability to be the lead creative on smaller projects with little to no supervision.
• Must demonstrate a basic understanding of content management systems (WordPress experience preferred)
• Must demonstrate a strong understanding of Search Engine Optimization (SEM understanding a plus!)
• Must demonstrate a basic understanding of Google Analytics, Search Console, Tag Manager, and other Search related programs
• Experience with keyword research
Marketing, Public Relations, and Writing/Editing