Marketing Coordinator - Greenville and Spartanburg
Marketing Coordinator (part-time)
The Post and Courier Greenville / Spartanburg
POSITION DESCRIPTION : The Marketing Coordinator supports business-to-consumer marketing and business-to-business marketing initiatives for The Post and Courier's Greenville and Spartanburg expansions. This position is the “boots on the ground” to implement our company-wide marketing strategies as it relates to the Upstate region. The position’s objective is to enhance the brand, lead community engagement, generate leads, grow revenue, and meet revenue objectives.
RESPONSIBILITIES:
• Strategize and execute paid social media campaigns to increase awareness and drive leads and conversions for digital subscribers, event marketing, and business-to-business for the advertising division
• Coordinate the distribution of content and create copy for ads across social media and the digital ad space based on the marketing strategy for select company accounts:
• Create social content cross-platform, respond to and engage with followers
• Assist newsroom in promotion of editorial content
• Create detailed targeting for audiences based on niche content
• Produce monthly reports on social growth for analysis to share with key stakeholders
• Increase engagement and traffic through social and digital outlets
• Work with agency to optimize paid ad campaigns for conversion
• Maintain and report on paid campaign status, including budget spend and results
• Interpret data from social media and digital campaigns to make strategic decisions and adjust positioning for future campaigns
• Lead the planning, coordination, and execution of marketing events in the local market
• Prioritize knowledge of emerging platforms to promote The Post and Courier Greenville / Spartanburg to current and new digital subscribers
• Use knowledge of social platforms to acquire and retain digital subscribers
• Write press releases on behalf of The Post and Courier for earned media opportunities
• Identify potential trade partnerships and manage existing trade partnerships
• Serve as primary point of contact for trade and other community partners to ensure that trade benefits P&C Greenville / Spartanburg receive are utilized well, including but not limited to signage, brand exposure, event tickets, contest opportunities, etc.
• Collaborate with graphic design resources to develop creative and marketing materials to be used in the Greenville and Spartanburg markets
• Support advertising department in Greenville as needed through collateral and/or proposal creation, prospect/lead generation, B2B engagement efforts, etc.
• Proactively stay ahead of industry best practices and trends through research, networking, training, and education
• Perform other duties as assigned
Requirements, minimum education level, and experience:
• BA in marketing communications or related field, or equivalent work experience
• 1-2 years of marketing, events, communications and/or sales experience
• Experience with social media content creation and editing
• Experience with social media marketing platforms and campaigns
• Experience with CRM and email marketing systems a plus
• Knowledge of photo editing platforms a plus
Newspaper Publishing
Marketing and Sales
Part-time