Communications Specialist 3 (UA24005)
Working Title: Director of Web Marketing (UA24005)
Job Class: Communications Specialist 3
Agency: Minnesota State University, Mankato
• Who May Apply : Open to all qualified job seekers
• Date Posted : 01/16/2024
• Closing Date : 01/22/2024
• Hiring Agency/Seniority Unit : MN St Colleges & Universities / Mankato State University-MAPE
• Division/Unit : MnSCU Mankato SU / MnSCU MAN Classified I-N
• Appointment Type : Unlimited, Full-time
• Work Shift/Work Hours : 8:00 a.m. - 4:30 p.m.
• Days of Work : Monday - Friday
• Travel Required : Yes - 10%
• Salary Range: $30.55 - $45.02 / hourly; $63,788 - $94,001 / annually
• Classified Status : Classified
• Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE
• Location : Mankato
• FLSA Status : Nonexempt
• Telework Eligible : Yes - Up to 10% of the time. Case by Case/Situational Telework: A position that may include a temporary reassignment or work outside the permanent/principal work location to meet short-term needs.
• Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes
Make a difference in the lives of Minnesotans.
The work you’ll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.
Under the direction of the Associate Vice President of University Marketing and Communications (AVP University Mar-Comm), the Director of Web Marketing is responsible for executing a comprehensive, owned media strategy to support the University’s brand position and to advance its mission, vision and strategic goals.
The Director of Web Marketing is a critical university marketing and communications position, as it directs, manages and creates university-wide online marketing content and campaigns, including: oversight of the primary university website created to inspire and engage priority, external audiences, university social media and other marketing accounts, and university digital marketing campaigns designed by senior leadership and stakeholders invested in paid media for university strategic goals.
This position will co-design and oversee website design governance and processes, guiding standard actions for improved website user experience and audience impact, ensuring website publishing best practices are executed, and promoting a consistent voice and tone across the website and other digital communications channels.
Minimum Qualifications
• Bachelor’s degree in web/interactive design, technical communication, marketing, communications, mass communications, or closely related field.
• Experience as a director, team lead, lead worker, or project lead.
• Three years of full-time, professional work experience in communications, marketing, usercentered design, or closely related field.
• At least two years of experience implementing an integrated strategic communications plan, with demonstrated effectiveness in website planning and new media marketing.
• Demonstrated ability to think strategically about integrated web and online marketing concepts and practices.
• Working knowledge of web language and layout (ie, HTML, CSS, and web image optimization, ADA compliance, SEO)
• Experience working complex governance within a large company or institution.
Preferred Qualifications
• Demonstrated commitment to fostering a diverse working and learning environment.
• Master’s degree in marketing, communications, web/interactive design, technology
• communications, or closely related field.
• Knowledge of online user-experience and strategic marketing concepts and practice.
• Team player with experience in collaborative working environments.
• Excellent written skills and management of digital copywriters.
• Excellent verbal and interpersonal communication skills.
• Persuasive and empowering leadership skills.
• Experience with promoting and creating policies and procedures for marketing and communications.
• Experience leading comprehensive website re-design projects.
Additional Requirements
This position require a valid, applicable driver’s license, as well as DVS records check with an acceptable rating.
Work safely at all times, which includes but is not limited to, participating in and completing all required safety trainings, as well as performing all job tasks in accordance with Minnesota State University, Mankato policies and procedures utilizing appropriate tools, equipment and personal protective equipment.
The Minnesota State University, Mankato Annual Security and Fire Safety Report is available for your review. This report is required by federal law and contains policy statements and crime statistics for the University. The policy statements address the school‘s policies, procedures and programs concerning safety and security. Three years‘ worth of statistics are included for certain types of crimes that were reported to have occurred on-campus, or in other University affiliated locations. This report is
available online at https: https://www.mnsu.edu/university-life/health-and-safety/university-security/personal-safety-and-alerts /annual-security-and-fire-safety-report/ . You may also request a paper copy from University Security at 507-389-2111 (tel:507-389-2111) , or by emailing security@mnsu.edu .
AN EQUAL OPPORTUNITY EMPLOYER
Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.
Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.
Government Administration
Marketing, Public Relations, and Writing/Editing
Temporary