Job Description Job Description
Job Title: Marketing Coordinator
Location: Legacy at Herington and Legacy at Salina, Kansas
Job Type: Full-time
Overview: Legacy at Herington and Legacy at Salina, premier long-term care facilities, are seeking a dynamic and community-driven Marketing Coordinator to spearhead marketing efforts across four surrounding counties in Herington, KS and Salina, KS. This individual will play a pivotal role in promoting skilled nursing and long-term care services offered by both locations. The successful candidate will embody a passion for community outreach, possess energy and enthusiasm, and be willing to engage with local communities to foster lasting relationships.
Responsibilities:
• Develop and Implement Marketing Strategies: • Devise comprehensive marketing plans to promote skilled nursing and long-term care services.
• Create targeted campaigns to increase awareness and community engagement.
• Utilize a multi-channel approach, including digital and traditional marketing methods.
• Community Engagement: • Actively engage with community members, local organizations, and healthcare professionals.
• Attend community events, fairs, and gatherings to represent Legacy at Herington and Legacy at Salina.
• Establish and maintain relationships with referral sources.
• Public Relations and Communication: • Serve as the primary point of contact for media inquiries.
• Develop and maintain positive relationships with local media outlets.
• Create compelling content for press releases, newsletters, and social media platforms.
• Travel and Outreach: • Travel to surrounding counties to meet with potential residents, families, and healthcare partners.
• Conduct presentations to educate the community about the services provided by Legacy at Herington and Legacy at Salina.
• Benefits Communication: • Effectively communicate the comprehensive benefits offered by the facilities to potential employees, residents, and their families.
• Reporting and Analytics: • Monitor and analyze the effectiveness of marketing initiatives.
• Provide regular reports on key performance indicators to evaluate the success of marketing strategies.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in marketing, preferably in healthcare or long-term care settings.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Energetic, proactive, and passionate about community engagement.
• Willingness to travel and attend evening or weekend events as needed.
Benefits:
• Vision, Dental, and Health Insurance
• Short-Term and Long-Term Disability Insurance
• Accidental and Life Insurance
• Matching 401k Retirement Plan
• Employee Assistance Program
• License Renewal and CEU Support
• Travel Reimbursement
• Student Loan Assistance
• Employee Referral Program
• Same Day Compensation
If you are a dedicated and passionate individual looking to make a positive impact in the community while enjoying a comprehensive benefits package, we invite you to apply for the Marketing Coordinator position at Legacy at Herington and Legacy at Salina.
To apply, please submit your resume and a cover letter detailing your relevant experience and commitment to community outreach.