Brand Activation Specialist
Creature Comforts Brewing Company
355 Oneta St, Athens, GA 30601
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Shift and Schedule
Weekends as needed
Evenings as needed
 
Full job description
Description:
Creature Comforts is seeking a passionate and creative Brand Activation Specialist to join our dynamic team! As a Brand Activation Specialist, you will play a pivotal role in crafting visually appealing displays, managing retail inventory, and promoting our diverse range of offerings. Your mission: to elevate brand visibility, boost sales and provide an extraordinary retail experience for our dedicated fans.
Key Responsibilities:
Merchandising and Display:
• Design and build eye-catching and innovative displays of craft beer products in retail/off-premise locations.
• Strategically arrange products to maximize visibility, highlight promotions, and engage customers.
• Ensure all displays are organized, well-stocked, regularly rotated and adhere to established merchandising guidelines.
Inventory Management:
• Monitor inventory levels at retail locations and report any out-of-stock or low stock situations to the assigned Commercial Sales Team representative.
• Rotate stock to maintain product freshness and minimize waste.
Promotion and Marketing:
• Collaborate with marketing and sales team to execute promotional campaigns and product launches.
• Install signage, banners, and all provided promotional materials to communicate product features and programming benefits.
• Educate customers about Creature beer styles, flavor profiles and pairing.
Relationship Building:
• Establish and maintain positive relationships with store managers, staff, and customers.
• Provide training and product knowledge sessions to store employees to enhance their ability to assist customers.
Market Insights:
• Stay informed about industry trends, competitor activities, and consumer preferences.
• Provide feedback to the sales and marketing teams to help shape future offerings and in-market strategies.
Event Support:
• Assist in the execution of events, tastings, and promotions.
• Represent the company at trade shows, festivals, and other relevant industry events.
Reporting:
• Utilize KARMA to generate regular reports on account visits, performance, product movement and merchandising initiative execution.
Requirements:
• High school diploma or equivalent
• Experience in some aspect of the three-tier system or customer service industry preferred but not required.
• Passion for Creature Comforts beer and a strong knowledge of different beer styles, brewing methods, and trends.
• Creativity and an eye for design, with the ability to create in market displays.
• Excellent Communication and interpersonal skills.
• Self-motivated and detail-oriented, with the ability to work independently.
• Proficiency in Microsoft Office Suite
• Ability to accommodate some overnight travel, not to exceed more than 25% of total work time, travel expenses covered by CCBC.
• Flexibility to work some evenings and weekends to attend events as needed.
 
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