Marketing and Communications Manager
ERMCO-ECI
2 reviews
200 Newton Bridge Rd, Athens, GA 30607
Full-time
ERMCO-ECI
2 reviews
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Job Type
Full-time
 
Full job description
Overview:
The Marketing and Communications Manager is a key role inside of our organization and is part of a team focusing on growing the business with an expanding offering of new B-B products into new markets with new customers.
This position will work closely with Sales, Engineering, and the Product Managers, and cross-functionally across the ERMCO enterprise, crafting marketing, branding and public relations material to support new product launches, harmonize ERMCO’s various sales teams’ messages, established a sustained presence in industry communications, and re-launch the ERMCO Components brand.
This position requires passion, creativity, and teamwork to make the desired impact. The ideal candidate will create content, break larger projects into smaller executable efforts, and will be particularly adept at working cross-functionally.
This position can be located at, or have access to, any of ERMCO’s operating locations.
Responsibilities:
Specific Duties:
•
Refresh a marketing and branding strategy rooted in ERMCO’s corporate strategy and brand guidelines.
• Work collaboratively with Sales to develop product literature and sales collateral explaining our value proposition and market approach for ERMCO’s various lines of business.
• Refresh ERMCO’s trade show strategy, literature, booths, attendees’ schedules, etc.
• Create and harmonize content across various brands’ websites and social media; targeting both internal and external audiences.
• Standardize monthly updates to Customers, Reps, EUDA, Suppliers, and other stakeholders.
• Work collaboratively with Sales, Engineering, and Operations to execute new product launches.
• Interface with industry organizations and garner speaking opportunities, optimize trade shows, and develop relevant content for industry trade publications; including customer testimonials.
• Review the ECI brand and craft strategy to access and raise brand awareness in the OEM and after-market sales channels.
• Conduct market research and participate in quarterly customer update meetings.
• Partner with TDC team to create and manage digital media.
• Partner with TDC team to create and maintain digital library, and leverage the library to support external parties, i.e. customers, Reps, suppliers, etc.
• Provide project updates on a consistent basis to various stakeholders.
• Manage contracts with vendors and suppliers related to marketing.
Required Skills, Knowledge, and Characteristics:
•
Marketing and branding experience in the utility industry
• Creativity, adaptability and familiarity with current utility marketing trends and best practices
• Effective creator or original content, and capable of translating ERMCO’s message to the market
• Conversant with utility industry publications, trade shows, organizations, etc.
• Effective Excel and data analytic skills
• Effective public speaking skills
• Ability to simplify complexity
• Project planning and execution skills
• Able to manage multiple tasks, detail oriented, work with minimum supervision or structure
• Clear, concise communications
• Available for up to 25% travel
Qualifications:
Experience:
•
2 to 5 years of utility industry marketing experience, preferably with a Degree in Marketing or Communications.
 
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