Job Description
Merkle is looking for an Director of Paid Social. You will need to be an expert in all things paid social and can bring this experience to life across their team and your client partners in an impactful way. You will report to the Senior Director of Digital Activation.
You have experience leading client strategy across paid social, from implementing to optimizing to reporting on campaigns. You have overseen all aspects of Paid Social planning and activations, are current with industry best practices and understand the importance of audience first planning. Important to this position is an understanding of how paid social impacts the bottom line, ensures that success is measured in the right way, and is provided to our clients in a relevant way. The role requires experience delivering outstanding media strategy and experience managing a highly engaged team.
* Must be both strategic and hands-on in paid social, serving as a partner to teams across the agency. Experience as a paid social thought leader is a major plus
* Must be able to understand the various marketing challenges that our clients face, while empowering your team to think creatively and strategically across all lines of business.
* Must be an inspiring and dynamic manager that can develop a team while bearing accountability for all deliverables and work produced by the team.
* Will also help maintain processes and efficiencies for agency-wide collaboration (Media, Analytics, Account Management, Insights & Planning, Social Strategy, Community Management and Creative).
* Will work across regional/global teams – growing the practice from both a current and new client perspective.