Product Manager (Ag Tractor Product Line)
Grapevine, TX, USA Req #2427
Wednesday, September 21, 2022
For Earth For Life
BASIC PURPOSE AND SCOPE OF POSITION
Promote and support all aspects of the Ag Tractor Equipment product line by gathering, maintaining, and communicating competitive product information to support outside sales staff and dealers. Identify and recommend new product developments, improvements, and strategies to increase sales. Customer segments for residential, commercial, and farm.
PRINCIPAL ACTIVITIES: This position does the following in accordance with all applicable Federal, State and local laws / regulations and the Company’s policies, procedures and guidelines:
• Provide information and training to dealers and sales personnel, highlighting features and competitive advantages of new and existing products within assigned product line to increase product knowledge and sales.
• Create and maintain product information within product support materials, including website, price book, product guides and bid specifications, magazine ads, brochures, etc.
• Recommend product positioning for advertising/website promotional and sales material and ensure product message is communicated properly.
• Attend trade shows, sales meetings, and dealer meetings to promote assigned product line.
• Act as a voice of the customer by surveying customers and dealers for product requirements and market trends.
• Gather and analyze industry and competitive sales information to make recommendations for strategies to increase Company sales.
• Product launch support including product bulletins, price pages, website support, marketing campaigns, programming input and suggestions.
• Review health of product through current product updates and through understanding of current issues.
• Other duties as assigned by management.
MINIMUM QUALIFICATIONS
• Education: Bachelor’s Degree in Business Administration, Marketing, or related field required.
• Experience: 3-5 years of experience in the tractor or heavy equipment industry required.
• Knowledge: Mechanical aptitude including the ability to operate equipment within assigned product line.
• Technology: Proficient using Microsoft Word, Excel, and PowerPoint and the ability to quickly learn and use other software packages.
PHYSICAL REQUIREMENTS: Typical office environment.
DISCLAIMER:
The information provided in the description has been designed to indicate the general nature and level of work performed by incumbents within the classification. This description is not intended to be a comprehensive inventory of all duties, responsibilities, qualifications and working conditions required of employees assigned to this job/classification.This job is intended to include the current essential functions of the job.Management reserves the right to add or modify the duties and responsibilities and to designate other functions as essential at any time.Kubota is an Equal Opportunity Employer.
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Kubota is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
Other details
• Pay Type Salary
• Required Education Bachelor’s Degree
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• Grapevine, TX, USA
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