Guinness Brewery Ambassador- Gulf States and South Atlantic
Inspira Marketing Westchester, FL Full-Time
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Job Description
The Guinness Brewery Ambassador is responsible for delivering education to expand brand awareness for our portfolio of beer brands. Reporting to the Ambassador Supervisor, the Guinness Brewery Ambassador will develop trade relationships and interact face-to-face with the beer community across a designated territory.
This role, pending safety measures and travel restrictions due to COVID-19, may have periods of travel, up to 50% throughout the year.
Here’s a small sample of what you’ll be doing. Note, job responsibilities may shift in response to local/state ordinances related to COVID-19.
Trade Education. Impart brand history, production, taste profile, and bar operations knowledge to clients, distributors, trade, and consumers
Brand Representation. Represent brand(s) at local trade-focused events with education, mentorship, networking, and tastings
Education Content Development. Works with National Development Manager to develop industry-forward educational content to share with internal (agency & client) and external (trade & distributor) audiences as needed
Brand Advocacy. As an industry influencer, proactively seek out new opportunities for our brands to appear authentically within the territory
Cultivate Opportunities. As an industry influencer, seek out opportunities within the territory for brand engagement with noted members of industry trade
•Social Media Presence. Utilize social platforms to amplify brand initiatives and showcase portfolio expertise
Trade Engagement. Drive brand presence, performance, and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions
Agency Mentorship. Mentor local agency Beer Sales Representatives on brand knowledge and best practices, while instilling and developing a passion for the beer industry
Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
o Budget and expense management
o All reporting responsibilities
o Tracking and management of performance data using agency-appointed platforms
o Participation in all internal training initiatives
o Point of sale, asset, and warehouse management
o Brand, market, competitive and customer insight curation
o Media training, as scheduled by agency HQ
Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
What success looks like:
Delivery of program activities
Sharing of success stories through strategic communications such that local progress is clearly communicated to and understood by both agency and client
Performance growth (exceeding goals) in on-premise accounts across market
Growing presence on social media
High rate of positive feedback from attendees of education seminars
High rate of added value across the Gulf Coast and South Atlantic Regions (going over and above with our client partnership in the field)
Expanding education knowledge across all teams and trade channels
The physical demands of this role require the following:
Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
Recommended Skills
• Brand Awareness
• Coaching And Mentoring
• Content Creation
• Education
• Expense Management
• Financial Management
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Job ID: 3481621960
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