Wealth & Asset Management Marketing, Assistant Director
EY Tampa, FL Full-Time
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At EY, youll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Marketing Assistant Director Americas Wealth & Asset Management
As Wealth & Asset Management Marketing Assistant Director within Brand, Marketing and Communications you will help strategically position our distinctive brand within the Wealth & Asset Management marketplace. You will be a critical part of a team that raises awareness of our experience in consulting, audit, tax and transaction services and executes programs tied to the Wealth & Asset Management sector within the Americas.
The Opportunity
You will be a critical part of a team that helps the Wealth & Asset Management sector meet their go-to-market (GTM) objectives and achieve revenue goals by coordinating diverse marketing and communications activities, including the creation and distribution of thought leadership content and marketing collateral, event management and execution, use of digital and social media marketing, etc.
Your Key Responsibilities
• Provide strategic direction to the business for the creation of innovative, multi-channel marketing campaigns that drive demand and measurable impact.
• Develop a deep understanding of issues, buyers and the industry to develop the concepts and content of marketing and communications programs in alignment with the business strategy.
• Collaborate with Wealth & Asset Management leadership to identify our buyers business issues and develop and support integrated, multi-channel marketing campaigns that align to business issues and the practices overall strategy.
• Manage the development and distribution of thought leadership, both externally and internally using multi-channel approach (thought leadership, proprietary EY events, industry conferences, PR/media relations, social media, digital, paid search, etc.)
• Manage the development, deployment and measurement of quarterly paid media campaigns to support key initiatives
• Develop and execute effective proprietary EY events (e.g., nationwide C-suite virtual events and physical events, seminars, webcasts) and manage sponsorships of industry events
• Manage the communications plan and strategic roll-out of a global survey, including oversight of the development of the on-line survey results page on ey.com and digital advertising campaign
• Leverage marketing automation and lead management to streamline, automate, measure and report on all marketing programs and workflows
Skills and attributes for success
• Understanding of advanced marketing and communication principles and, ideally, exposure to financial industry marketplace issues
• Demonstrate a thorough understanding of digital marketing, including demand generation using marketing automation, paid media, search optimization, etc.
• Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects and ability to work under pressure
• Ability to cultivate and maintain strong relationships with senior internal stakeholders
• Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
• Align with global marketing teams to inform and activate global campaigns in the Americas
• Work independently to resolve challenges while maintaining an active dialogue with all stakeholders
• Excellent written and verbal communication skills, including a proficiency in converting complex technical concepts into compelling market messages
• Curiosity, creativity and interest in championing new cutting edge technologies for client programs, such as the Metaverse
To qualify for the role, you must have
• 8+ years of marketing and communications experience, with Wealth & Asset Management industry and/or professional services experience preferred.
• A Bachelor's degree, with a Marketing or Communications major preferred. MBA a plus.
• Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills
• Ability to articulate complex subject matter in a straightforward, concise, and easily digestible manner for broad audiences
• Possesses poise, confidence, and emotional intelligence to professionally interact with all levels of leadership
• Ability to team seamlessly with co-workers and provide fungible support when needed; must be able to function equally well independently and as part of a cohesive, high-performance team
• Ability to oversee and drive significant portions of major or highly complex projects and events
• The right individual will be detail-oriented, well-organized, accountable and transparent
What we offer
We offer a competitive compensation package where youll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, youll decide how much vacation time you need based on your own personal circumstances. Youll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
• Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: Well provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: Well give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. Its yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
EY is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and either need assistance applying online or need to request an accommodation during the interview process, please call 1-800-EY-HELP3, type Option 2 (HR-related inquiries) and then type Option 1 (HR Shared Services Center), which will route you to EYs Talent Shared Services Team or email SSC Customer Support at [ Email address blocked ] - Click here to apply to Wealth & Asset Management Marketing, Assistant Director .
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