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SEM Specialist (Hybrid)

Peapod Digital Labs

Location: Hybrid remote in Salisbury, NC 28144
Type: Remote
Posted on: August 4, 2022
This job is no longer available from the source.
SEM Specialist (Hybrid)
Peapod Digital Labs
13 reviews
Salisbury, NC 28144
Hybrid remote
Peapod Digital Labs
13 reviews
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Benefits
Pulled from the full job description
401(k)
401(k) matching
Adoption assistance
Dental insurance
Flexible spending account
Health insurance
Show 7 more benefits
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: ECommerce Acquisition (27514)
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse The Aisles
Search Engine Marketing (SEM) Specialist is responsible for planning, implementing and managing overall strategy that delivers qualified traffic through paid search channels. Responsibilities include ‘pay per click’ campaign deployment, conversion rate optimization for customer journey in search channels, including landing page strategy and A/B testing. The SEM Associate will work closely with content managers, other channel owners, product managers, web designers, digital merchandising and web developers to ensure digital presence is fully optimized for organic and paid search. This Associate will also be responsible for ensuring that all SEM activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent with Brand eCommerce and Digital objectives.
Recipe for Success What's "In Store” for the Role
Plan, develop and implement paid and earned search engine strategy, working with Brand partners and other eCommerce channel owners to deliver traffic and order goals
Regularly perform thorough keywords research to guide onsite content development that optimizes pay per click campaigns
Partner with content creators to ensure content is distributed effectively and generate leads.
Create an A/B testing roadmap, collaborate with product, marketing and digital merchandising teams and execute and report on tests
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Stay up to date with the latest digital marketing trends and best practices
Ensure all campaigns run smoothly, on schedule, and within scope, while maintaining strong communication across teams and stakeholders
The Essentials In Your Cart - The Required Ingredients
3+ years of experience as Search Engine Marketing Specialist or similar role
Experience with A/B testing and other testing metrics
Strong understanding of marketing technology capabilities and ability to lead / leverage
Experience with web analytics tools such as Google Analytics
Extra Spices - What You Should Bring to the Table
Strong relationship building, communication and negotiation skills
Strategic Planning and Project Management
Purpose and results-driven aptitude with an ability to accomplish tasks on deadlines
Ad copy creation and optimization
#LI-KM2 #LI-Hybrid
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
Job Requisition: 259487_external_USA-NC-Salisbury_982022
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