Salary
$45,675.00 - $79,932.00 Annually
Location
Rowan County, NC
Job Type
Permanent Full-Time
Department
Dept of Natural and Cultural Resources
Job Number
22-00654 NCTM60083519
Division
Historic Sites
Closing date and time
9/28/2022 at 5:00 PM Eastern Time (US & Canada)
Division/Section
Historic Sites/NC Transportation Musuem
Work Location
Spencer
Position Number
60083519
Recruitment Range
$45,675 - $47,604
Salary Grade
NC13
Description of Work
Recruitment Range: $45,675 - $47,604
Salary Grade: NC13
Position Location:
North Carolina Transportation Museum
411 S. Salisbury Ave.
Spencer, NC
Learn about the Division: https://nctransportationmuseum.org
Learn about our employee perks/benefits: https://oshr.nc.gov/state-employee-resources/benefits
Primary Purpose of the Position:
The primary purpose of the position is to manage the museum’s website, printed and electronic communications, and to implement strategies that promote engagement with the museum and community. This position manages day to day communications as well as long range marketing strategies.
Key Responsibilities:
Duties include but are not limited to:
Develop website content and have responsibility for daily updates to the website. Write, update, edit and oversee production of printed, electronic, video and audio media. Some examples are brochures, site maps, mass email communications, promotional and educational videos, advertising, e-newsletters, press releases, and audio narrations.
• Design, build, and maintain our social media presence.
• Maintain organized photo and video inventory for the museum.
• Serve as editor and proofreader for all external documents circulating to a mass audience.
• Act as point person for the Marketing and Communications Committee.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests.
• Produce monthly reports to document marketing activity, results, and achievements.
• Act as liaison and spokesperson to public and outside media organizations.
• Purchase outside advertising within budget guidelines and manage purchase orders for all marketing purchases.
• Coordinate marketing content with DNCR PR and Marketing staff.
• Adopt a flexible schedule to meet quick turn-around times and firm deadlines.
• Ensure accuracy of all material before it is published. Accuracy of work is critical.
• Capture video and photo documentation of museum events and incorporate the material into promotional material.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Manage audio visual equipment storage, inventory and setup for events and meetings.
• Act as emcee/host/public speaker for select museum events.
The mission of the NC Division of State Historic Sites, Department of Natural & Cultural Resources, is to preserve, maintain, operate, interpret, and develop the historic properties and attendant historic resources significant to the state's overall history. A state historic site is a property of cultural and educational significance to the residents and visitors of North Carolina. Historic Sites are organized into geographic localities, which serve as a medium for communicating the economic, cultural, and political development of the state.
The N.C. Transportation Museum (NCTM) is a statewide heritage tourism attraction and museum that has an annual visitation of approximately 158,000 visitors each year. It is located in Rowan County in the city of Spencer, NC. It is the second most visited historic site under the section administration. Historically, the location was the heart of Southern Railroads main steam and later diesel locomotive repair facility. The complex was first started in 1896. The large Back Shop, Barber Junction Station, the Robert Julian Roundhouse, the Master Mechanic's Office, the Flue Shop, Paint Shop, and other surviving buildings provide a seldom viewed example of the creation, sustenance and decline of a single-industry and transportation history in North Carolina. The NCTM is devoted to the history of transportation in North Carolina. Modes of  transportation being preserved range from trains to trucks, cars to aircraft, covered wagons to canoes, and all types in between.
The Department of Natural and Cultural Resources' (DNCR) vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational and economic future of North Carolina. Our mission is to improve quality of life by creating opportunities to experience excellence in the arts, history, libraries and nature throughout North Carolina. The Department works to stimulate learning, inspire creativity, preserve the state's history, conserve the state's natural heritage, encourage recreation and cultural tourism, and promote economic development. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history by expanding engagement with diverse individuals and communities. We encourage you to apply to become a part of our team. Learn more about our agency: WWW.NCDCR.GOV .
Knowledge, Skills and Abilities / Competencies To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit. In order to qualify for this position, you must meet ALL the following KSA's listed below:
1. Demonstrated experience in ad creation, press releases, and copy writing.
2. Demonstrated proficiency in Microsoft Office – Word, some Excel, PowerPoint; Adobe Creative Suite – Illustrator & Photoshop; WordPress-based online management programs; Facebook, Instagram, Twitter, YouTube, and Zoom.
3. Must have demonstrated photography and videography skills and be capable of producing professional quality photos and videos.
4. Must have experience in management of a website – content creation and day-to-day management.
5. Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
6. Demonstrated proficiency in public speaking and have strong writing skills.
7. Must be able to lift 50 lbs, work in tight confined spaces, and be able to walk extensively throughout the site.
8. Must have a valid NC Driver's License or be able to obtain one within 30 days of hire.
9. Must be able to work a flexible schedule to meet deadlines.
Management preference: Bachelor's degree or higher in  marketing or a related field and three years of experience in the not-for-profit and/or tourism industry.
Minimum Education and Experience Requirements Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
Supplemental and Contact Information The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, age, disability, genetic information, political affiliation or political influence.
Please be sure to complete the application in full.  Note the following:
Resumes and cover letters: Resumes will not be accepted in lieu of a fully completed application nor will it be considered for qualifying credit.  "See Resume" or "See Attachment" will not be accepted, and your application will be rejected as incomplete.
Cover letters are highly encouraged but not required.
Transcripts: Degrees must be received from appropriately accredited institutions and a copy of your transcripts indicating the degree received can be uploaded with your application.  If the position you are applying for requires verification of classes taken for the position, then your transcripts must be uploaded to be considered.
Veterans Preference: To obtain veterans preference, you must scan and upload a copy of your DD-214 or discharge orders.
Americans with Disabilities: Applicants requesting an accommodation under the Americans with Disabilities Act (ADA) are eligible to submit paper applications via mail or by fax. Please call the human resources office for assistance.
Please refrain from submitting multiple applications.  However; if multiple applications are submitted to an individual posting, only the most recent application received prior to the closing date will be accepted. Applications must be submitted by 5:00 PM on the closing date, unless otherwise noted.
Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone. To check the status of your application, please log in to your account. Upon the closing date, applications are "Under Review" and will be screened by Human Resources for the qualified applicants. The hiring process may take an average of 6 – 8 weeks.
It is the policy of the State of North Carolina and the N.C. Department of Natural and Cultural Resources that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System).
If you are having technical issues submitting your application, please call the NeoGov Help Line at 855-524-5627. If there are any questions about this posting, other than your application status, please contact the DNCR Human Resources Office.
CONTACT INFORMATION:
N.C. Department of Natural and Cultural Resources
Division of Human Resources
4603 Mail Service Center
Raleigh, NC 27699-4603
Phone:  919-814-6670