Job Type: Full time
The Marketing Sr. Manager accomplishes results through the management of professional team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations and may include budget approval.Responsibilities:Works with partner facing teams to understand and drive portfolio/marketing research engagements in support of product and loyalty innovation, digital integration, information security, and thought leadership.Provide strategic thought leadership and guidance to identify, design and deliver actionable research findings.Manage third party research vendors to execute and deliver best in class research.Develop plan to disseminate and present available Research to relevant audiences (both general staff and top leadership) on an ongoing basis so it’s value and utility is maximized. Make presentations to business partners when necessary.Develop into category and portfolio subject matter expert (SME).Keep abreast of new and emerging research resources and techniques that would be relevant for our business, vet them and test as appropriate.Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.Qualifications:6-10 years in Marketing or Market Research and experience in Consulting.Team player; ability to lead, partner and negotiate with cross functional team to successfully deliver client needs. Track record of delivering meaningful research insights that drive business success.Consistently demonstrates clear and concise written and verbal communication skillsPromotes a culture of teamwork across organizational boundaries.Demonstrated sense of accountability and decisiveness.Ability to successfully interact with various levels within the organization, including Senior Management.Intellectually curious, proactively seeking and developing new opportunities.Presentation and exerting influence. Demonstrated ability to deal with ambiguity.Proficient in Microsoft Office with an emphasis on MS ExcelEducation:Bachelor’s/University degree, Master’s degree preferredThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.We are looking for an entrepreneurial and innovative individual to join our Global Talent Acquisition Marketing team managing our Citi Careers Social Media channels.  You will play a critical role in helping to share our brand story and establishing Citi as an employer of choice for prospective candidates.  This is an excellent opportunity for anyone looking to work in a fun, fast-paced environment in a global capacity.  In this role, you will support the creation and development of Citi's Global Talent Acquisition Social Media strategy globally and regionally and also manage content publishing and engagement activities across social platforms including Facebook, Instagram, Twitter, LinkedIn, Glassdoor Tiktok, Twitch, Discord, BeReal, and Indeed.  The ideal candidate must demonstrate expertise in social media and ability to work with key stakeholders – internally across regions, lines of businesses and external agency partners to achieve deliverables. Candidates should be team players with a strong understanding of marketing and social media.Key Responsibilities:Manage Citi Careers Talent Acquisition Social Media channels and communicate our brand story on why Citi is a great place to workProvide thought leadership on leveraging channels effectively to meet hiring initiatives and goalsDetermine optimal channels, messaging and strategies for target audiences (Graduate Recruitment, high volume, experienced hires) to reflect Citi’s employer brand and ensure a superior candidate experiencePartner with regional stakeholders, Talent Acquisition, Global Public Affairs, Legal, and external agencies/vendors on the development and execution of all social media campaignsDesign and implement enterprise-wide strategies and campaigns to support hiring initiatives globallyAnalyze campaign performance, metrics and ROI across all social media platformsDrive awareness and interest in Citi Careers across all candidate touch points including digital channels, careers website, events, conferences, third party sponsorshipsDevelop and manage content strategy focusing on key themes and talent acquisition needs from regional partnersMonitor shifting trends in social media and conduct competitive research in and out of industry for recruitment marketing across digital channelsBuild out the adoption of #LifeatCiti and leverage employees as brand ambassadorsKey Skills/Experience7+ years in a marketing environmentHas in depth knowledge and understanding of Social Media platforms and how each platform can be deployed to enhance Citi’s reputation as an employer of choiceExperience with creating a content strategy, copywriting and editing contentAutonomous and has the ability to set direction and executeWorking knowledge of recruitment marketing channelsExperience managing global projects with multiple stakeholdersExcellent presentation and communication skillsGlobal experience and mindsetGraphic design experience desired-------------------------------------------------Job Family Group: Marketing-------------------------------------------------Job Family:Marketing Generalist------------------------------------------------------Time Type:Full time------------------------------------------------------Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.View the "EEO is the Law" poster. View the EEO is the Law Supplement.View the EEO Policy Statement.View the Pay Transparency Posting-----------------------------Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.