Marketing Specialist
Greater Tampa Bay Area Council, Boy Scouts of America
13228 N Central Ave, Tampa, FL 33612
$37,000 - $41,000 a year - Full-time
Job details
Salary
$37,000 - $41,000 a year
Job Type
Full-time
Number of hires for this role
1
Qualifications
• • Associate (Required)
• Marketing: 1 year (Preferred)
Full Job Description We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to event and activity promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities
• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with fundraising, special events and cabinet executives to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Design assets for print and online marketing
Skills
• Experience in social media marketing or professional training as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Graphic design skills required
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• AA in marketing, communications or equivalent
Job Type: Full-time
Pay: $37,000.00 - $41,000.00 per year
Benefits:
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Vision insurance
Schedule:
• 8 hour shift
Supplemental Pay:
• Bonus pay
Education:
• Associate (Required)
Experience:
• Marketing: 1 year (Preferred)
Work Location: One location