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Performance Marketer

AdvisoryCloud

Location: Tampa, Florida
Type: Full-Time, Non-Remote
Posted on: October 6, 2021
This job is no longer available from the source.
Performance Marketer
AdvisoryCloud
14 reviews
Tampa, FL
Full-time
AdvisoryCloud
14 reviews
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Responded to 75% or more applications in the past 30 days, typically within 5 days.
Job details
Job Type
Full-time
Number of hires for this role
1
Full Job Description Local Candidates ONLY: Arizona, California, Colorado, Florida, Hawaii, Idaho, Illinois, North Carolina, Texas, Wisconsin, Nebraska, and Washington.
Who We Are
AdvisoryCloud is the leading platform for advisory work, connecting professionals with companies worldwide building and managing their advisory boards on AdvisoryCloud.com. Professionals that join AdvisoryCloud are able to immediately join advisory boards, accelerate their professional development, and experience the intellectual stimulation of helping companies succeed at the highest level. AdvisoryCloud has pioneered a digital platform that enables companies and teams to easily build an advisory board, tap into a large and diverse group of expert opinions, and capitalize on the knowledge and experience of other professionals to achieve their goals.
We are looking for a Performance Marketer to lead our acquisition strategy and drive growth across all business segments. As a critical member of the Marketing and Creative team, you will develop and manage channel optimization strategies and tactics, execute campaigns to drive audience growth, and test roadmaps for future campaigns. You have a proven track record of achieving aggressive goals for user acquisition, customer acquisition cost, engagement, retention, and other key performance indicators. You are analytical and metrics-driven with an emphasis on conversion-based marketing and marketing funnel design. Your approach to A/B testing and ideation is creative and innovative. You will collaborate cross-functionally with stakeholders from Finance, Product & Creative, Engineering, and Sales. You thrive in a fast-paced entrepreneurial environment.
This role reports to the Chief Operating Officer.
Requirements
• Achieve monthly revenue growth targets within prespecified ROAS limits associated with the digital acquisition channel.
• Manage & report on all digital acquisition metrics weekly, monthly & quarterly (i.e., ROAS, CTR, CPA, CPM).
• Ensure the effective implementation and evaluation of critical processes that support departmental and organizational goals and objectives.
• Develop, design, and deploy new campaigns, collaborating with other team members and cross-functional stakeholders for various elements.
• Maintain a strategic calendar of testing initiatives, content changes, and other digital marketing related projects.
• Engage in content & creative development for lead capture forms and associated landing pages.
• Contribute to cross-platform A/B testing development for landing pages, lead forms, and related tactics using Unbounce.
• Provide strategic perspective and keyword performance insights to advise SEO content strategies.
• Manage Google Analytics reporting related to the digital acquisition channel.
Knowledge, Skills, and Abilities
• Exceptional analytical and problem-solving skills, specifically the ability to assess situations, evaluate options, and collaborate on decisions, including basic modeling and forecasting, performance analysis, and technical troubleshooting.
• Proficient in analyzing campaigns with the ability to set up A/B testing using Optimizely.
• Hands-on experience with web page development and graphic design using Adobe Creative Suite, HTML, CSS, JavaScript.
• Excellent written and verbal communication skills for public consumption.
• Strong interpersonal skills: positive, respectful, and a great attitude.
• Highly curious, motivated, proactive, and adaptable.
• Thrives in a fast-paced environment, works well under pressure, and able to multi-task.
Education, Experience, and Training
• Bachelor’s degree in Business, Marketing, Advertising, or related field.
• Minimum of 5-7 years in digital marketing and digital marketing platforms including SEO, display advertising, social media & PPC.
• Experience managing landing pages that receive over 100,000 visitors per month.
• Experience managing large digital advertising budgets in excess of $500k+ annually
• Expertise using Content Management Software, Digital Marketing, and Growth Marketing Platforms.
• Experience with Facebook Ads, LinkedIn Ads, and Apple Ads.
• Experience using Google Analytics, FullStory and Periscope.
• Familiarity with Salesforce or a similar CRM platform.
• Practical knowledge of Agile Marketing principles.
• Experience marketing B2C, B2B, and SaaS products a plus.
• Proficiency with MAC iOS operating system preferred.
What We Offer:
We are a talented group of people who are dedicated, hardworking and passionate about our business. Our culture is friendly, supportive and collaborative. We invest in the well-being of our employees and their families through our comprehensive benefits program.
• Remote Work-from-Home flexibility
• Work-from-home monthly stipends
• Competitive pay
• Commission opportunities
• No commute
• Vacation Leave
• Paid Holidays
• Medical, Dental & Vision coverage
• Health Savings and Flexible Savings Accounts
• Basic Life Insurance
• Voluntary Life Insurance
• Dependent Life Insurance
• Short and Long-term Disability
• 401k Plan
• Commuter Benefit Plan
• Pet Adoption Reimbursement
• Pet Insurance
• RocketLawyer
• FOND Rewards & Recognition Program
• Travel Assistance, Healthy Rewards, Life Assistance Program
• And more…
Principals ONLY
Recruiters, please don’t contact this job poster
DO NOT contact us with unsolicited services or offers
Job Type: Full-time