Assistant Marketing Director - Owensboro, KY
Independence Bank
22 reviews
Owensboro, KY 42301
Full-time
Independence Bank
22 reviews
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Job details
Job Type
Full-time
Full Job Description Date: September 3, 2021
Job Status : Exempt; Full-Time.
Position Title : Assistant Marketing Director - ASTMKTDR
Supervision Received : Reports to the Marketing Director
Supervisory Responsibilities : Manages the team of marketing employees
Job Summary
The Assistant Marketing Director will support the Marketing Director on planning and executing communication campaigns. This position will work alongside members of management, internal departments, and Bank leadership to enhance the Independence Bank brand, promote our high value products and services, and assist in market expansion. The Assistant Marketing Director will manage and direct the marketing staff and assist in overseeing the effectiveness of the department activities.
Essential Functions, Duties, and Responsibilities for this position include but are not limited to :
• Guide and direct employees within the Marketing Department to achieve marketing goals and objectives
• Coordinate meetings related to marketing throughout the Bank
• Oversee companywide sponsorship opportunities and ensure that all messaging and advertising is consistent with the Bank’s brand and message
• Coordinate with internal and external partners such as advertising agencies and vendors to create, implement, oversee and measure media campaigns for effectiveness
• Maintain the media schedule for each market within the Independence Bank footprint based on market needs and focus
• Oversee, monitor, and maintain all digitally owned media channels throughout the Bank outside of regular business hours
• Coordinate with internal and external partners such as advertising agencies and vendors to create, implement, oversee and measure media campaigns for effectiveness both with traditional and digital media
• Coordinate all aspects of various events from beginning to end
• Oversee all communication and advertising related to company events to ensure a consistent brand message
• Various other duties as assigned by the Marketing Director
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
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*Skills and Abilities Required to Perform Essential Job Functions:
• Ability to interact with integrity, professionalism, and strong work ethics; a customer focus is key
• Commitment to providing extraordinary customer service both internally and externally
• Ability to effectively provide leadership and direction to a team, identify strengths of those being managed and provide constructive direction on weaknesses when needed
• Must be self-motivated and team oriented
• Excellent listening and communication (speaking and writing) skills
• Solution oriented in all tasks presented
• Ability to work independently as well as collaboratively
• Ability to handle multiple tasks simultaneously, prioritize workload, and meet deadlines
• Reading comprehension
• Accuracy and attention to detail
• Must have excellent computer skills
• Complex problem solving and judgment skills
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Equipment/Software Used*
Personal computer, Word, Excel, PowerPoint, Outlook, bank core processing system, various marketing programs and applications, social media and other digital tools, telephone, calculator, copier, fax machine
Education and Qualifications:
• High School diploma or equivalent required, Bachelor’s Degree preferred
• Knowledge and experience in a marketing related field. 2 years’ marketing experience preferred
• Management experience preferred
• Customer Service experience preferred
• Brand development experience preferred
• Digital Marketing experience preferred
• Project management experience preferred
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Physical Requirements of Essential Job Functions: *
Requires face-to-face discussions with individuals or teams; requires writing professional letters and memos; requires use of electronic mail; requires telephone conversations; requires frequent contact with others (face-to-face, by telephone, or otherwise). Frequent contact with others includes conflict situations. Requires use of multiple software systems; requires dealing with unpleasant, angry, or discourteous people; requires being precise and highly accurate; freedom to prioritize tasks and goals; requires meeting strict deadlines. Requires working with others in a group or team; requires coordinating or leading others in accomplishing work activities; requires work with external customers, internal employees or the public. Includes responsibility for work outcomes and results - job tasks are performed in close physical proximity to other people. Requires working indoors in environmentally controlled conditions. Manual dexterity and coordination are required over 75% of the work period while operating equipment such as computer keyboard, mouse, phone, and similar machines.
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Working Conditions: *
Indoor, environmentally controlled position with usual office working conditions. The noise level in the work environment is typical of most office environments with telephones, personal interruptions, and background noises.
Some travel will be required within the position when providing oversight to projects and events. This could require outdoor, uncontrolled environmental conditions including rain, sleet, ice, snow, extreme heat or cold temperatures.
**This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The employee will be required to follow any other instructions and to perform any other duties required by his or her supervisor. The responsibilities, tasks, and duties of the jobholder might differ from those outlined above and other duties, as assigned, might be part of the job.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Job Type: Full-time