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Marketing Planning & Program Specialist III

Auto Club Group

Location: United States-FL-Tampa,United States-MI-Dearborn
Type: Permanent, Non-Remote
Posted on: July 27, 2021
This job is no longer available from the source.
Submission for the position: Marketing Planning & Program Specialist III - (Job Number: 210001L6)
https://autoclubgroup.taleo.net/careersection/jobdetail.ftl?job=210001L6&lang=en
Marketing Planning & Program Specialist III
The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories (should this be updated to now include Carolinas and CO info? It would be 14 states and over 13 million members)  through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.
Primary Duties and Responsibilities:
Participates in the planning, development and implementation of strategic, corporate Insurance marketing programs or projects that support AAA - Auto Club Group (ACG) marketing goals and objectives.
Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document Insurance marketing or project plans.  May utilize statistical procedures and complex analysis tools to measure and analyze results.  Recommends new or enhanced strategies and tactics based on results as appropriate.
Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product, cross-functional environment.  Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout.  Identifies any potential operational issues and possible solutions.
Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise – Insurance.  Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.
Direct Response-Reporting
Facilitates the AAA - Auto Club Group’s (ACG) marketing planning process.  Formats, monitors and communicates marketing plan components to ensure plans align with corporate business objectives and with marketing and communication activities.  Monitors activity and market results against plan. Consults with direct response and internet marketing staff to identify reporting needs and documents report objectives, research available data sources and propose reporting solutions.
Preferred Qualifications:
• Experience in Insurance or Financial Services
• Marketing experience in a multiple, diverse product environment.
Experience in:
·   Documenting annual marketing plans
·  Preparing and presenting marketing proposals to all levels of management
·  Developing and implementing effective, innovative marketing programs and
campaigns
Knowledge of:
·  Laws and regulations as they relate to marketing in financial and insurance
industries in multi-state markets
·   AAA products, services and marketing channels
· Microsoft Products
Work Environment
Works in a temperature controlled office environment.
Required Qualifications:
Education:
Bachelor’s Degree in Marketing, Advertising, Business Administration or a related field, or commensurate job experience.
Experience:
• Service industry
• Identifying, analyzing and resolving moderately complex business problems
• Prioritizing and managing multiple, diverse projects in a fast-paced environment
Knowledge and Skills:
• Analyzing, summarizing and communicating marketing results, trends and recommendations
• Meeting deadlines for complex projects
• Organization and planning
• Marketing related laws and regulations
• Demographics and consumer-related information
• Advanced marketing principles and applications
• Primary and secondary research sources
• Working effectively in a cross-functional environment.
• Facilitating market planning discussions and meetings with all levels of management
• Strong project management skills
• Strong communication, interpersonal and teamwork skills
• Strong Microsoft skills (e.g. Word, Excel, Access)
The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance,  401(k), generous time off, a complimentary AAA Membership and much more!
Important Note: The above statements describe the principal and essential functions, but not all functions that may be inherent in the job.  This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.  Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.
The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.
United States-FL-Tampa
United States-MI-Dearborn
FL-ACG Florida AOB (Z001) , 33634
MI-Admin Office Building (AOB) (1111)
1 Auto Club Drive
Dearborn , 48126
FL-ACG Florida AOB
Brand/Marketing
Individual Contributor
Jul 27, 2021, 11:09:51 AM
Schedule: Full-time Location(s): United States-FL-Tampa Job Type: Regular Job Level: Individual Contributor Travel: No