Product Marketing Manager, Customer Storytelling
Why it’s worth it:
Join us as we pursue our mission to make security possible. We are focused on helping security operations teams force multiply their impact by increas ing visibility, reduc ing complexity and managing risk for the business.
As a global leader in Open XDR-as-a-Service, our flagship product, ReliaQuest GreyMatter , is a cloud-native platform that brings together telemetry from any security and business solution—on-premises, in one or multiple clouds--to unify detection, investigation, response and resilience.
ReliaQuest combines the power of technology and 24/7/365 security expertise to give organizations the visibility and coverage they require to make their cybersecurity program more effective.
Hundreds of Fortune 1000 organizations trust ReliaQuest GreyMatter to operationalize security investments to focus teams on the right problems, close visibility and capability gaps to proactively manage risk and accelerate initiatives for the business.
The everyday hustle:
Do you believe the best way to market is by giving customers a platform to share their success, learnings , and advice to other security leaders? Are you energized by the results of narrating a compelling success story? Are you passionate about crafting great stories and documenting security best practices across industries to help security teams benefit from others’ succes s? If this sounds like you, come on over. We’ve got hundreds of happy customers with great stories to share!
You will work as a key member of the product marketing team to create rich, persona-centric stories across all formats and channels. You will work closely with all facets of the business to capture and tell phenomenal customer stories that illustrate the ways ReliaQuest is helping enterprise organizations make security possible.
Do you have what it takes?
• Work closely with customer success, sales and partner marketing teams to identify and deliver stories of our most strategic customers to support brand awareness initiatives.
• Use your exceptional creative skills to drive multiple concurrent customer marketing activities into engaging market campaigns and programs.
• Engage in consistent conversations with sales, executives and our customers always looking for impactful customer stories and advocates.
• L ead all facets of the customer storytelling and the campaign process.
• Mobilize program to drive customer reviews on 3 rd party review sites like Gartner Peer Insights, G2 Crowd and others
• Ensure rich multi-format stories across videos, case studies, events and presentations, media quotes, analyst report testimonials, webinars and more.
• Ensure the customer voice is represented across internal and external communications
• Lead cross-team and cross-department advocacy initiatives that elevate brand awareness.
• Build and maintain relationships with chief customer advocates
• Partner with product on beta programs to bring proof of customer value as it relates to new product and service capabilities and releases
• Help build and scale the customer marketing program along with partners in field marketing, demand generation and corporate communications
• Champion, scope and help implement the “tool stack” and process you’ll need for success ( ie customer advocacy platform)
• Measuring success: Set targets and expectations part of your GTM programming to reflect the success of your efforts
Requirements
• You love extracting pearls of wisdom from your subjects to write great stories and edit videos to capture the imagination of customers, prospects and other stakeholders
• Track record of being a trusted collaboration partner with the ability to interact clearly and concisely with customers, executives, marketing and sales – inside many departments and with professionals at all levels.
• Outstanding organizational skills and ability to work to deadlines to deliver multiple concurrent marketing activities and campaigns in a fast-paced environment.
• Able to share examples of having created impactful customer stories or related marketing content.
• Significant experience working directly on marketing-related activities, including integrated campaigns, product launches, press releases, analyst relations and more.
• Strong interpersonal skills to support existing and enhance new relationships with customers, sales, marketing and other internal teams.
• Data-driven mindset to continuously measure and evaluate impact and value, and a high growth mindset.
• 7+ years of experience in customer marketing or advocacy , preferably with 4+ years working an enterprise SaaS company
• Experience with Salesforce, ReferenceEdge , Influitive and/or other customer advocacy, reference and marketing systems a plus.
• Remember—this is our desired list of qualifications, and while we want to believe in unicorns, we like real people. Bring your attitude, energy and effort and relevant experience and let’s have a conversation to see how we can help you grow in your career
Job Type: Full time