Senior Analyst, Marketing Analytics (Remote)
Job ID 2021-9939 Job Locations US-FL-Tampa Category Analytics
Overview
The Sr Analyst of Marketing Analytics will develop insights and analysis to drive improved performance across all marketing drivers of the organization, specifically focused on revenue optimization and/or digital analytics. A successful candidate for this role will act with a high level of autonomy; managing strategic projects through the full cycle of discovery, data sourcing, analysis, visualization and presentation. This role is responsible for ensuring accurate, timely, and efficient data analysis and visualization of performance used to make pricing and marketing investment decisions.
Responsibilities
• Evaluate performance of marketing and pricing changes and perform analysis across all marketing channels, including paid social/paid search funnels, as well as on-site digital analytics
• Act as a liaison between sales leadership, field operations, and the enterprise data & reporting team to define, standardize and automate reporting and analysis needs for daily, tactical decision making
• Work closely with the enterprise data & reporting team to identify data gaps and opportunities, define data requirements for projects and design systems of measurement for business activity
• Develop and maintain tracking and reporting until a point where it can be automated
• Provide inputs into monthly forecasting process
• Provide recommendations on A/B and Universe testing and analysis
• Other duties as assigned
Qualifications
Education/Training: • Bachelor’s degree or 4+ years professional experience required
Experience: • Minimum of 3 years’ experience performing complex analytics as quantitative analytics professional
• Experience in analytics required; test design, marketing analytics, and forecasting a plus
Technical or Administrative Knowledge: • Intermediate to advanced skills with data visualization tools including Tableau and/or Power BI
• Advanced SQL skills, including creating temporary tables, required. Use of statistical tools (SAS, R) a plus
• Advanced Excel skills required
Special Skills and Abilities and/or: • Strong analytical skills with the ability to collect, organize, analyze, interpret and disseminate significant amounts of information with attention to detail and accuracy
• Ability to clearly and concisely present analysis and recommend specific action(s) to be taken
• Ability to manage multiple priorities with strict deadlines and time constraints
• Strong ability to multi-task, use personal judgment, utilize strong decision making and follow-up
• Ability to work across boundaries and collaborate with other departments for results
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