Job Description MARKETING ASSOCIATE
Position Description: As a marketing specialist, you will be responsible for telling the world
(and company) the story of our services. You will be expected to be our chief
advocate in all aspects of marketing. You will also be charged with crafting
the strategy around the messaging and marketing for all new and ongoing
initiatives.
Responsibilities:
* Manage technical aspects of key marketing systems (e.g. marketing automation, CRM) used to
generate, distribute, and report on leads.
* Rebrand company materials and deliverables, this includes presentations, websites, logo,
white papers, email campaigns (marketing & client services), enrollment materials, one
pagers, marketing materials, business cards, etc.
* Manage, update, and maintain all aspects of website content.
* Measure and optimize our marketing using vendor-specific dashboards, Google Analytics, and
marketing analytics reports.
* Collaborate with teammates to maintain a consistent brand voice and message across all programs.
* Create high-quality blog content around important and relevant topics to our industry as well as
articulating the services offered by Mezrah Consulting.
* Blog on an ongoing basis to support and promote our company and services to attract prospects
through search, social media, and email subscribers.
* Manage the company's Twitter, LinkedIn, and additional channels (e.g. YouTube) that may be deemed
relevant.
* Drive consistent, relevant traffic and leads from our social network presence.
* Monitor and engage in relevant social discussions about our company, competitors, and/or industry,
both from existing leads and customers as well as from brand new audiences.
* Track, measure, and analyze all initiatives to report on social media ROI.
* Stay up to date with digital marketing trends and potential new channels and strategies to keep us
ahead, including updates to social media marketing, attribution, and programmatic media buying.
* Manage both on-page SEO and off-page SEO for the company, including optimizing content for search
engines and lead generation.
* Stay up to date with the latest trends and changes with SEO and major search engines.
* Manage and improve organic search engine performance and goal setting based on click
through rates, traffic, and conversions.
* Create, implement, and manage various email marketing campaigns, including the template designs,
calls-to-action, and content used in our email sends.
* Segment lists based on behaviors like past email engagement and website interactions (content
downloads, site page visits, etc.).
* Grow our email list organically and work to minimize list decay and unsubscribes while increasing
the productivity of our email sends.
* Create 1-2 resources each month to drive leads, subscribers, awareness, and/or other important
metrics (examples include case studies, whitepapers, press releases, corporate announcements,
article submissions to magazines or other subscriptions, infographics, guides, templates, videos,
website copy, blog posts, etc.).
* Connect with influential media outlets and journalists to place stories about company news and
other initiatives, when relevant.
* Collaborate with internal and external influencers, including industry experts, to produce
relevant content that meets the needs of both key stakeholders and our audience.
Qualifications:
EDUCATION AND EXPERIENCE:
* Four-year college degree.
* 3-5 years marketing experience.
* Experience producing content for the web specifically, as well as channel-specific
knowledge (blog, Twitter, and LinkedIn.)
SKILLS:
* Proficiency with Adobe Creative Suite, including In-Design, demand generation, inbound marketing,
and blogging.
* Excellent interpersonal skills.
* Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice
of our business' various types of content.
* Ability to work autonomously and perform well under pressure.
* Strong attention to detail with ability to organize, prioritize, and manage multiple tasks
within set deadlines.
* An analytical mind and interest in using data to optimize/scale blog marketing strategies and
tactics.
* Excellent creative thinker, with an ability to use both data and intuition to inform
decisions.
* In-depth knowledge of the various paid marketing channels and technologies, including paid
search (Google AdWords), retargeting, social network advertising (Twitter, LinkedIn),
* Experience with data-driven SEO analysis and optimization. Knowledge of search ranking and
optimization factors and key algorithm updates. Proficiency in web analytics software and
keyword tools.
* Experience with CRM tools such as Salesforce, campaign management, reporting, list
development, managing and tracking tasks
* Knowledge of HTML required and CSS style coding experience a plus
Job Requirements
.
* Four-year college degree. * 3-5 years marketing experience. * Experience producing content for the web specifically, as well as channel-specific knowledge (blog, Twitter, and LinkedIn.) SKILLS: * Proficiency with Adobe Creative Suite, including In-Design, demand generation, inbound marketing, and blogging. * Excellent interpersonal skills. * Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content. * Ability to work autonomously and perform well under pressure. * Strong attention to detail with ability to organize, prioritize, and manage multiple tasks within set deadlines. * An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. * Excellent creative thinker, with an ability to use both data and intuition to inform decisions. * In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Twitter, LinkedIn), * Experience with data-driven SEO analysis and optimization. Knowledge of search ranking and optimization factors and key algorithm updates. Proficiency in web analytics software and keyword tools. * Experience with CRM tools such as Salesforce, campaign management, reporting, list development, managing and tracking tasks * Knowledge of HTML required and CSS style coding experience a plus At least 3 years experience. $50000-$60000 per YEAR Employment Type: Full-Time