Marketing Manager Full-time
Caldwell Medical Center
11 reviews
Princeton, KY 42445
Employer actively reviewed candidates 6 days ago
Caldwell Medical Center
11 reviews
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Job details
Job Type
Full-time
Number of hires for this role
1
Qualifications
• • Bachelor's (Preferred)
• Marketing: 3 years (Preferred)
Full Job Description POSITION SUMMARY:
The Marketing Manager is responsible for designing and implementing comprehensive marketing strategies to create awareness of hospital and clinic business activities; providing guidance and feedback to the leadership team; producing ideas for promotional events or activities and organizing them.
POSITION RESPONSIBILITIES
ESSENTIAL FUNCTIONS:
1. Design and implement comprehensive marketing strategies to create awareness of the hospital’s activities.
2. Plan and execute marketing campaigns for hospital & clinic promotions.
3. Monitor progress and submit performance reports to CEO.
4. Responsible for producing valuable content for the hospital’s online presence, editorial design and organizing the hospital’s publications.
5. Conduct general market research to keep abreast of trends and competitor’s marketing movements.
6. Controls marketing budget and allocates resources amongst hospital & clinic marketing projects.
7. Become the organization’s agent towards external parties such as the media, stakeholders, and potential clients and build strategic partnerships.
8. Thorough knowledge of web analytics; current with online marketing techniques and best practices
9. Patient-oriented approach to hospital marketing strategies.
10. Performs other duties as assigned.
11. Experience in leading Communication Projects.
MINIMUM EDUCATION
Bachelor’s degree in Marketing, Advertising, Communications or related field is required
PREFERRED EDUCATION
Bachelor’s degree in Marketing, Business Administration, or Communications
PREFERRED EXPERIENCE
Three plus years experience in Marketing or Project Management
EXPECTATIONS
· Excellent leadership and organizing skills.
· Exceptional written and oral communication.
· Analytical and creative thinking.
· Demonstrates basic problem solving and time management skills.
· Must demonstrate the ability to interact with other personnel in a positive fashion.
· Must demonstrate the ability to work independently and to accept delegation of appropriate tasks.
· Must be able to respond to voice paging equipment, etc.
· Ability to direct staff to follow oral and written instructions and established procedures.
· Answers and converses on the telephone.
Job Type: Full-time
Benefits:
• Dental Insurance
• Health Insurance
• Paid Time Off
• Vision Insurance
Schedule:
• Monday to Friday
Education:
• Bachelor's (Preferred)
Experience:
• Marketing: 3 years (Preferred)
Work Location:
• One location
Work Remotely:
• No