Since opening our doors in 1926, Seacoast Bank has embraced a visionary approach to the future while remaining true to our local roots and family values. Based in Stuart, we are one of the largest publicly traded banks headquartered in Florida.
We believe that our greatest assets will always be our people local bankers who are knowledgeable about the communities we serve and dedicated to providing an exceptional customer experience.
We offer exciting and challenging opportunities in an environment that supports diversity, enabling associates across the organization a greater sense of empowerment to create change for the better. This is evident in our American Banker 2020 Best Banks to Work For and Best Places to Work for LGBT Equality by the Human Rights Campaign designations.
Summary:
Seacoast Banking Corporation of Florida is one of the largest community banks headquartered in Florida with approximately $8.1 billion in assets and $6.9 billion in deposits as of December 31, 2020. In 2020, Seacoast was named one of Fortune Magazines 100 Fastest-Growing Companies for the third consecutive year and was named one of the Best Banks to Work For in 2020 by American Banker. Seacoast is seeking a Vice President, Consumer Marketing Officer to develop and oversee all prospecting and cross sell multi-channel campaign activity for the banks largest line of business.
This role is part of a small, high-impact team reporting to the Senior Vice President of Consumer Marketing and working closely with business leaders. The successful candidate for the Vice President, Consumer Marketing Officer Role is a highly motivated, results-driven leader who has an expert level understanding of consumer needs and behavior.
This role is critical to ensuring our consumer customer base grows and drives profitable outcomes for the organization.
What youll do:
• Manage the development and implementation of cross channel prospect marketing and lead generation activities
• Manage cross sell multi-channel campaigns for lending, deposit, payments, and fee growth
• Utilizing data and analytics, review and improve targeting methods, offers and messaging based on results and learnings
• Develop, implement, & continually improve customer treatment strategies with a focus on maximizing relationships with a customer-centric approach that supports profitability
• Play a key role in consumer product, offer and service strategy
• Guide and support goal setting and measurement for consumer campaigns
• Provide valuable trends and actionable insights to business leaders to help drive sales productivity as it relates to consumer marketing campaigns
• Work closely with cross-functional team members to reach key goals and objectives
The Ideal Candidate will:
Drive results : push self and helps others to achieve results .
Plan and align: set objectives that align with broader organizational goals.
Influence effectively: convince others to take action using data-driven insights and logic
Requirements and Qualifications:
• Bachelors degree in Marketing or Business Administration.
• MBA preferred.
• Minimum 7+ years of relevant work experience. Financial services experience highly preferred.
• Minimum 3+ years of management experience.
• Demonstrated ability to partner credibly with multiple areas including sales, data and analytics, marketing, human resources, finance, and technology.
• Strong influencing and negotiation skills
• Ability to draft business correspondence, reports, and presentations.
• Strong written and oral communication skills.
• Ability to think critically and question data.
• Strong analytical skills, including the ability to synthesize data and develop insights.
• S pecific Skills:
• Strong technical skills, including proficiency in Excel, data visualization, and analytics tools.
The statements above are intended to describe the general nature and level of the work being performed by people assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties and skills. Because the statements are general, the job
Marketing