Market Manager, Barefoot Retail
E.&J. Gallo Winery
340 reviews
Tampa, FL 33607
E.&J. Gallo Winery
340 reviews
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With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
Job Location is Tampa, FL
Summary
Maximizes the sale and distribution of Barefoot brands in Retail accounts by executing sales/marketing strategies and the annual sales plan. Manages the training and education of distributor personnel on Barefoot brands, new products, local demos, selling, brand updates, brand facts, etc. Maximizes revenue, case sales and share of market goals based on working in retail accounts with distributor sales personnel in assigned geography.
Essential Functions
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
• Works with distributor personnel (i.e., Reps, DMs) in accounts to execute monthly programs to close gaps and deliver points of distribution: 80% of time.
• Strategically plans time each month to maximize sales and grow Barefoot brands (i.e., all distributors, reps, accounts, etc. are not treated equally).
• Partners with local retailers and distributors to set-up product demos in area stores; works with 3rd party employment agencies to obtain temporary staff to execute the demo.
• Conducts the training of temporary product demo staff ensuring that they are educated on brand history, can speak to potential customers about wine, and are knowledgeable and compliant surrounding beverage consumption laws.
• Makes decisions when working with distributor personnel. Recognizes opportunities and re-allocates time strategically toward highest opportunity, pivoting between motivating, training, supporting close of sales gaps, etc., as appropriate, based on business performance, time of the month, opportunities in the account and needs of the rep.
• Directly monitors and ensures achievement of performance goals and objectives.
• Trains and coaches distributor sales representatives and district managers in relevant retail divisions regarding Gallo steps and standards.
• Provides feedback to leadership, including BU Finance, re: Barefoot pricing vs. that of key competitors.
• Assists Business Development Managers in ensuring retail prices are consistent with state brand guidance.
• Identifies gaps in execution and resolves gaps against chain-specific programming in assigned geography.
• Motivates distributor management and sales people (Kick offs, new program introductions, and crew drives) to maximize the sale and distribution of Barefoot.
• Coordinates with Barefoot Shopper Marketing to ensure relevant materials are available to activate locally in market.
• Coordinates activities with other winery support areas within the market (customer development, channel marketing, shopper marketing, sales finance, distributor management, specialists, etc.).
• Demonstrates innovation and entrepreneurial mindset –adopt change and act in future-focused way.
• Engages accounts and distributor personnel to ensure all e-Retail opportunities in marketplace are maximized.
• Leverages technology (e.g., Account 360) and digital assets in order to monitor performance, identify opportunities and execute against them.
• Makes sound business decisions and optimizes resource allocation based on business trends, data, growth opportunities, etc.
• Develops impactful, results-oriented working relationships with all levels of accounts, distributor management and distributor personnel.
• Controls and monitors business expenses (meals, transportation, lodging, etc.).
• Maintains satisfactory attendance, to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
Supervisory Responsibilities
• N/A
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Gallo does not sponsor for employment based visas for this position now or in the future.
Minimum Qualifications
• Bachelor’s degree plus 2 years of Gallo winery or distributor sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 3 years of CPG sales experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 6 years of sales experience reflecting increasing levels of responsibility.
• Candidates for this position must have a valid driver’s license and a safe driving record. Required to obtain a California driver’s license or appropriate state driver’s license within 30 days of hire.
• Required to obtain liquor license as required by state/locality.
• Required to travel by air and car in order to execute job functions.
• Required to see, taste, and smell wine and perform wine tastings as part of job functions.
• Required to be 21 years of age or older.
• Required to travel by air and automobile up to 25% during the course of business.
• Experience demonstrating strong leadership selling, time management, public speaking skills.
Preferred Qualifications
• Bachelor’s degree plus 3 years of Gallo Winery or distributor sales experience reflecting increasing levels of responsibility.
• Experience selling or marketing Gallo brands.
• Identifies and understands issues, problems, and opportunities; comparing data from different sources to draw conclusions.
• Experience addressing customer needs a primary focus of one’s actions; experience building positive relationships with customers (translates as both internal and external).
• Skilled in monitoring the results of multiple assignments and projects.
• Experience establishing action plans for oneself and others to ensure tasks and projects are completed on time.
• Skilled in anticipating future consequences and trends accurately, can create competitive strategies and plans.
• Skilled in commanding presence, presenting ideas effectively to individuals or a group.
• Experience adapting presentation strategies to suit the needs of the audience and the situation; skilled in clearly conveying information and ideas through a variety of media that engages and inspires.
• Experience taking prompt action to accomplish objectives and taking action to achieve goals beyond what is required; being proactive
• Experience setting high standards of performance for self and others; experience implementing standards of excellence.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle or feel and talk or hear.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Requisition ID: 77569
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Equal Opportunity Employer
Gallo will consider all qualified applicants for employment, including those with criminal histories, consistent with the requirements of applicable law.
Nearest Major Market: Tampa
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