Senior Professional, Field/Sales Marketing
Conviva Care Solutions, LLC
389 reviews
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Tampa, FL 33609
Conviva Care Solutions, LLC
389 reviews
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The Conviva Marketing team is looking for an experienced and passionate Field/Sales Marketing Professional who is hyper customer focused and has an ability to understand complex business models, and develop marketing strategies that deliver on desired business outcomes. You’ll be responsible for producing market-level plans for your assigned market, driving local community engagement, cultivating relationships with agents, brokers and health plan leadership as well as serving as the marketing subject-matter-expert for Conviva’s market leadership.
Responsibilities
• Lead the development and execution of a market-level marketing strategy that supports Conviva Care Centers’ overall objectives with a clear focus on growth and engagement marketing across key audiences – the customer and the broker/agent community.
• Serve as the marketing expert for Conviva’s market leadership and partner closely with Product Marketing colleagues to align annual marketing plans and market-level strategies
• Develop deep understanding of market-level consumer insights; understand emerging trends and competitive environment; contribute innovative ideas for products and marketing solutions to team
• Establish and track key performance indicators (i.e. lead generation and conversions), consistently report outcomes to key stakeholders and employ test and learn methodologies for rapid iterations
• Generate and cultivate relationships with agents, brokers and health plan leadership
• Works with agents/brokers to understand their business strategies and objectives while also leveraging them as a source for consumer intelligence
• Responsible for the implementation and activation of local marketing strategies
• Ability to navigate a matrixed environment, build relationships with cross-functional partners and hold teams accountable to deliver
• Lead by example by emulating behaviors consistent with the new ways of working, as well as Humana and Conviva values
Minimum Role Qualifications
• Bachelor’s Degree
• At least 5+ years of building and executing highly impactful product marketing strategies
• Positive track record of driving customer engagement with new products, services, and/or experiences
• Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
• Persuasive story teller who has demonstrated the ability to communicate effectively with senior leaders; executive presence
• Expert knowledge and use of marketing frameworks
• Ability to identify actionable insights and translate them into winning marketing strategies
• Strategically oriented, critical thinker, resourceful, influential, problem solver
• Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes
• Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through.
• This role is part of Humana's Driver safety program and therefore requires an individual to have a valid state driver's license and proof of personal vehicle liability insurance with at least 100,000/300,000/100,000 limits.
Preferred Qualifications
• Experience in Financial Services, FinTech, Healthcare, HealthTech, Technology, Professional Services, or CPG
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