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REMOTE Product Marketing Expert

Altimeter Solutions

Location: Tampa, Florida 33607
Type: Remote
Posted on: November 23, 2020
This job is no longer available from the source.
REMOTE Product Marketing Expert Altimeter Solutions | Tampa, Florida 33607 Unspecified Secret Unspecified Management Management Description
Job Description
Does content marketing, storytelling, and digital content creation excite you? What about working on a global team inside an industry-leading company?
We are looking to hire a motivated individual to help drive product marketing for our services portfolio. Your focus will be on services for some of the most technologically advanced electronics on the planet. The ideal candidate will have a technical or professional services background, quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of electrical engineering products and services.
This position will focus on three main tasks.
First, you will conceive and implement content-driven campaigns for your products. You will personally develop the core content, including messaging, whitepapers, eBooks, email marketing, videos, and webcasts. These campaigns will be focused on promoting new product introductions as well as existing products.
Second, you will work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans and ensure that your content comes alive across digital and physical channels. Your goals are to create engagement and gather new names that can be nurtured into quality marketing leads for your portfolio.
Third, you will ensure that your campaigns support existing communication channels, and you will be measured on the performance of your content in these channels. This may include e-mails, blogs, social media, keysight.com web pages, paid media advertising, and at physical and virtual events and seminars.
Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.
If the idea of creating industry-leading written, audio, and video content excites you, this is the place to be! We are looking for someone who isn't afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.
Job Qualifications
• Bachelor's or Master's Degree or University Degree or equivalent (technical studies or marketing preferred)
• 3+ years of experience in a content-creation field - for example, technical marketing, technical product marketing, or engineering content development (7+ preferred)
• Experience in marketing "services" is strongly preferred
• Experience transforming complex topics into digestible concepts
• Ability to think creatively and break industry stereotypes
• Excellent writing skills - a passion for storytelling and digital content is a plus
• Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)
• Proven success working with global, cross-functional teams