**Description** **Responsibilities** **The Product Marketing Strategy Lead** develops and enables the go-to-market approach for a significant product, product category or plan benefit. The Product Marketing Strategy Lead works on problems of diverse scope and complexity ranging from moderate to substantial. This leader will be a part of the Retail Marketing team, reporting to the Director of Product Marketing Strategy. **About Humana Retail Marketing** The team is responsible for marketing a range of health care plans including individual and group Medicare, Medicare Supplement and Medicaid to support the Retail business, which generates $50Bn+ in annual revenue. The Retail Marketing team's focus is on the end-to-end marketing strategy for consumers and agents, working closely with Humana's Retail business segment and other teams to ensure that acquisition, member onboarding, education and retention are closely integrated in a comprehensive marketing approach. **In this role you will:** + Lead the development of marketing strategies that support the Retail business segment overall objectives with a clear focus on product and benefits marketing + Analyze product strategy, product portfolio, prioritize audience targets and product strategies to identify new needs and provide solutions + Serve as a central point of intake for product management partners and work across the Retail Marketing team to execute key initiatives + Guide the creation and execution of go-to-market plans in partnership with marketing colleagues, key internal business partners, and other cross-functional teams + Drive the development of product marketing deliverables, including product and benefit playbooks (e.g., value proposition, positioning, messaging hierarchies, imagery, content) and audience and attitudinal/belief/motivation/needs-based segment targets + Deeply understand and evangelize prospect and member base insights- what attracts them to the brand / products, what engages them, what makes them stay, and what are their pain points + Master competitive understanding related to this space; understand emerging trends and macro environment + Partner across the Retail Marketing team to build and align on an integrated learning agenda for priority products/benefits and testing roadmap across acquisition and member marketing touchpoints + Establish and track key performance indicators and consistently report outcomes to key stakeholders + Ensure product and benefits articulation is simple, concise and consistent across the consumer-driven journey **Required Qualifications** + Bachelor's Degree in Marketing, Communications or other fields + 8+ years of building and executing highly impactful product marketing strategies + Positive track record of driving customer acquisition and engagement with products, benefits, services, and/or experiences + Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications + Persuasive story teller who has demonstrated the ability to communicate effectively with senior leaders; executive presence + Expert knowledge and use of marketing frameworks + Ability to identify actionable insights and translate them into winning marketing strategies and secure buy-in through excellent writer and verbal communication + Strategically oriented, resourceful, influential, critical thinker with strong problem solving skills + Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes + Outstanding project management skills and ability to multi-task with a strong bias for results + Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M + Able to travel up to 20% of the time **Preferred Qualifications** + MBA from top school + Experience in Healthcare, Financial Services, Professional Services or CPG + Consulting background a plus, but not required + Agile working model experience **Additional Information** **Preferred Location:** New York, Boston, Washington, D.C., Louisville or Chicago **Scheduled Weekly Hours** 40 <>
Categories
• Financial Services