NEW
Full Time
Lazydays is looking for a motivated and experienced Digital Advertising Specialist. The primary responsibilities of the Digital Marketing Team are to drive website traffic, maximize channel revenue and improve customer experience. The ideal candidate will have experience driving positive ROI through display and programmatic advertising optimization efforts at scale.Leading the display and programmatic advertising efforts, you will be passionate about driving new customer growth and customer long term value. You will oversee all aspects of display and programmatic operations from planning, campaign structures, campaign optimization, bidding strategies, and measurement. Additionally, you will be responsible for setting the marketing technology roadmap for driving success within your channels. You will develop monthly and quarterly goals, and provide your stakeholders with visibility into ongoing work, program testing, and optimization efforts. To meet your goals, you will lead and grow a team of Marketing Specialists.Success in this role requires hands-on data analysis, a strong sense of ownership, and the ability to execute on a vision.What you'll do:● Manage display and programmatic marketing channels to effectively meet company goals.● Have ownership over display and programmatic channels which includes budget, campaign execution, and revenue growth.● Develop a marketing strategy and collaborate with internal teams and external partners to bring it to life.● Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance● Be the subject matter expert within Lazydays on all things related to display and programmatic advertising.Qualifications:● BS/BA degree required● 3+ years of related experience with display and programmatic advertising including budget management● Strong mathematical, analytical and writing skills and ability to analyze tactics to maximize results● Strong knowledge and genuine interest in campaign structures, campaign optimization (audience targeting, landing pages) and bidding strategies● Expertise in test & learn strategies intended to drive marketing performance● Expertise using data and metrics to measure impact and determine improvement
Location/Region: Seffner, FL (33584)