Digital Media and Content Manager

Fort Worth Country Day - Fort Worth, Texas
October 17, 2020
Digital Media and Content Manager
Fort Worth Country Day
4 reviews
Fort Worth, TX
Fort Worth Country Day
4 reviews
Read what people are saying about working here.
Reporting to the Communications Manager, the Digital Media and Content Manager is primarily responsible for website engagement through digital media content that effectively educates, informs and motivates support for Fort Worth Country Day’s mission and strategic priorities.
This is a full-time, year-round position.
Primary responsibilities include, but are not limited to:
• Maximize the FWCD website through robust maintenance, ongoing content review, addition of new content, and updates as needed.
• Manage the website which includes writing and editing text; creating graphics, video and other digital media; and editing digital photography.
• Oversee the web presence to strengthen brand awareness and ensure brand integrity
• Manage Blackbaud software and database integration processes
• Work with the Technology Department and Blackbaud to troubleshoot and maintain data integrations with the website
• Maximize Search Engine Optimization (SEO) in website content creation and refine content with keyword strategy to increase rankings on search networks
• Assist with Search Engine Marketing initiatives pertaining to Admissions
• Track, report and evaluate website analytics
• Research best practices, emerging web development strategies and external resources which may enhance the school’s online presence
• Provide template design and coding for e-newsletters
• Assist in providing online event registration forms
• Manage constituent database and distribution lists on website and email clients
• Provide photo and video coverage for the School as needed
• Organize and maintain digital photo and video archives
• Manage digital signage and screens on campus
• Collaborate with departments on campus such as Academic Divisions, Athletics, Fine Arts and Admissions
As a member of the Advancement Team, the person in this position will be asked to assist with campus special events, alumni events and fundraising events as needed.
Working conditions:
• Work with frequent interruptions
• Repetitive hand motions; prolonged use of computer
• Prolonged sitting
• Bachelor’s degree
• 3-5 years’ experience in digital media with extensive knowledge of web design principles and content management systems
• Must be proficient in HTML/CSS, Adobe Creative Suite, Google Suite/Workplace products and analytics and digital publishing
• Proficiency in Blackbaud is preferred
• The candidate must have experience in photography, photo editing and video production along with strong organizational, analytical, creative and written skills
All employees of FWCD must:
• Model the core values (Respect, Responsibility, Kindness, Courage, Integrity and Scholarship)
• Exhibit generous community spirit, professional flexibility, a sense of humor and a positive attitude
• Collaborate and work well with colleagues and parents
• Execute duties in a positive and punctual manner
• Embody and communicate the School's mission and core values
• Be an enthusiastic life-long learner driven toward professional self-improvement and personal growth
Fort Worth Country Day is an Equal Opportunity Employer that maintains a policy of nondiscrimination with respect to all employees and applicants for employment. The ideal candidate should possess a thoughtful approach and knowledge of intercultural communication and inclusion of underrepresented groups. Employment decisions at FWCD are based on merit, qualifications, abilities and performance and are subject to the academic and business requirements of the School.
The FWCD Inclusivity Statement confirms: We believe that understanding and respecting differences not only inspires compassion and empathy, but also fosters intellectual curiosity and creativity. We embrace the diverse cultures, experiences and perspectives that comprise and enhance our learning environment. We commit to sustaining and growing an intentionally inclusive community.
Fort Worth Country Day earned the distinction of being ranked one of the Best Companies to Work for in Fort Worth for 2018.
Founded in 1963, Fort Worth Country Day is a 1080 student junior kindergarten through grade 12 co-ed day school on a stunning 104-acre campus of fourteen buildings. A member of the Southwest Preparatory Conference in athletics and a three-time host of the nation’s premier independent school fine arts festival (ISAS), FWCD is the only school in Texas selected to participate in the prestigious Malone School scholarship funding. A founding member of the Malone School Online Network (MSON) of synchronous internet courses linking teachers and students at twenty schools across the country, FWCD seeks to avoid education fads while drawing on and establishing best practices in the JK-12 realm, by, among other means, drawing on the resources of the Independent School Data Exchange (INDEX).
Fort Worth ranks as one of the top 20 largest cities in the United States and is known for its vibrant arts, music, and cultural life. The Dallas/Fort Worth metropolitan region is home to over 6.5 million people. More information about the School and Fort Worth community is available at
The search to fill this position has begun. Employment begins in December. Candidates should include a resume when applying.