Summary:
The Store Manager is responsible for building and maintaining the customer relationships that are the foundation of Ashley HomeStore’s retail sales success. The incumbent develops and leads retail store associates in the implementation of the Ashley Sales Approach, performs store operations functions such as opening and closing the store, and maintains compliance with AGR policies and operating procedures to ensure the delivery of an exceptional in-store experience for every guest that results in increased store sales, profitability and customer loyalty.  Success is measured by meeting and exceeding store customer satisfaction and sales targets, which include sales per guest (SPG), gross margin, Net Promoter Score (NPS) and other key performance metrics.  Overall, the Store Manager contributes to the Ashley high performance culture by modeling our core values and engaging in sales management activities that keep the Ashley brand as the #1 home furnishings market leader in style, selection, quality and value.Lead store retail sales associates in meeting and exceeding sales goals, Sales per Guest (SPG), Net Promoter Score (NPS) and other key performance metrics. Optimize guest conversion and sales tickets by ensuring the deployment of the Ashley Sales Approach.
Responsibilities:
• Maintain a visible presence on the sales floor, role modeling the selling process, personally interacting with guests and being in a position to positively impact the sales process and ensure the Ashley brand is properly represented.
• Resolve customer issues in a professional, helpful manner that strikes the proper balance between customer satisfaction and financial responsibility to the company.
• Develop and implement daily plans to create a culture of accountability and to ensure a continued focus on sales performance and other goal attainment. Use staffing-to-traffic methodologies to properly staff and manage the sales floor. Prioritize daily responsibilities and tasks.
• Ensure compliance with store operating policies and procedures, including advertising and promotions, merchandise layouts, pricing, beginning-of and end-of-day, store appearance, human resources, health and safety, etc. Maintain operational standards and office administrative routines and processes.
• Analyze daily operational and financial reports to determine store results and performance trends, and take prompt corrective action to remedy significant variance.
• Recruit, develop and lead a store team capable of supporting Ashley’s performance and growth strategies. Ensure new associates are trained for their position. Deliver timely communication through regular management and team meetings. Maximize sales associate performance by setting targets, providing coaching and feedback and using support mechanisms such as role plays, target cards and performance improvement meetings. Take corrective action when necessary. Create an engaging, positive working environment and strong selling culture; recognize and reward top performers.
• Monitors controllable expenses such as utilities, maintenance, shrinkage and cash overage/shortage.
• Demonstrate the company’s core and growth values in performance of all job functions.