Are you a customer centric individual looking for a growth-focused company? Do you have a passion and drive to continuously improve processes, procedures and employees in order to meet operational excellence?  Do you want to take that passion and work for a World-Class organization?
Then apply today to Ashley Furniture – the World’s Largest Furniture Manufacturer and the number one retailer of furniture and bedding in the United States!
Since 1945, our teamwork, systems and desire to continuously improve demonstrates a company whose passion is put into every action.
What Will You Do?
The Audience and Analytics Manager is responsible for driving and executing our audience strategy for cross-channel marketing using our data management platform (DMP), customer databases and other audience tools. This position will dive into the data to identify opportunities and connect results to appropriate marketing campaigns. This position will partner with marketing strategy and execution teams, marketing leadership and third party marketing agencies to execute that strategy.
The Audience and Analytics Manager is accountable for a strong understanding of overall marketing intelligence, digging into cross-channel reporting to understand the effectiveness of our marketing programs. This position will use this data to recommend shifts in marketing spend and campaign approach.
What Do You Need?
·Bachelor’s Degree in Marketing, Business or related field, or equivalent work experience, Required
·3 years’ experience in digital marketing and analytics, Required
·Hands-on experience with digital audience and analytics tools, including DMPs, preferably SalesForce DMP(Krux)
·Experience working with multiple agency partners or in a digital agency environment
Primary Job Functions
1.Develop a deep understanding of current audiences of our marketing efforts, providing visibility into which are working successfully; ensure those learnings are shared across marketing channels.
2.Identify new audiences for exploration using tools like data management platforms (DMPs), customer data platform (CDP) and channel tools; partner with marketing channel leads to test audiences.
3.Create and maintain audience strategies across multiple advertising platforms and formats.
4.Use advanced data and analytics skills to drive audience strategy recommendations to the marketing organization.
5.Execute the audience set-up in the DMP platform; guide marketing coordinators on audience execution.
6.Identify new first- and third-party data sources to be leveraged to create new audiences.
7.Develop testing and targeting ideas; monitor contact strategy, channel and media partner overlap.
Who Are We?
·We offer competitive pay and excellent benefits.
·We are a multi-billion-dollar company and the largest manufacturer of furniture in the world and offer one of the industry’s broadest product assortments at over 20,000 storefronts in 123 countries.
·Growth-Focused is one of our core values, and we are dedicated to helping you grow with us through training, mentoring, and coaching as well as investing in the latest design tools, production equipment and new technologies.
·Environmental efforts are a priority as we continually seek to recycle, reuse and replenish every day.
·Millions of dollars are contributed annually to local and national charities as we seek to improve the lives of people around the world.
We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.