Manager, Marketing
Masonite
764 reviews
-
Tampa, FL 33605
Masonite
764 reviews
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Full Job Description
We heard you knock!
Channel Engagement & Communications Marketing Manager works in conjunction with the Channel Marketing and Sales teams to develop, implement, and manage the physical and digital marketing tools ensure product adoption across Residential business unit. Lead implementation of strategies and initiatives aimed at effectively communicating breadth of product line, compelling marketing and product positioning, product and installation education/training and down channel engagement.
Responsibilities:
• Become the expert on development and implementation of effective engagement tools, training programs, physical and digital sales aids.
• Liaison between Creative, Product Marketing, Digital and the sales force in order to effectively execute marketing materials.
• Manage digital engagement platform to serve as a single central location for internal and external stakeholders to access marketing materials.
• Own 3rd party fulfillment strategy and relationship for catalogs, premium items, point of purchase materials, sales aids and branded merchandise.
• Deploy and Manage training materials and process to support new and existing product initiatives.
• Initiate and follow through creative requests in order to ensure project scope, timeline and asset delivery.
• Work directly with Retail and Wholesale Channel Marketing teams to ensure cross channel synergies as related to marketing communications.
• Maintain Masonite brand/voice in all communication pieces and support materials.
• Coordinate with all internal and external team members to ensure alignment with marketing strategies.
• Work with the Product Management teams to understand industry trends, product positioning, competitive landscape and end user audience to effectively communicate new and existing product launches down channel.
• Work with Sales and Channel Marketing teams to execute on materials needed for sales promotions and incentives.
• Ability to develop customer presentations and present in front of small and large groups of people, including executives, as necessary.
• Be an active participant on the Marketing team, contributing cross-business perspectives, ideas, and learnings.
• Attend industry events and key meetings with Sales team as needed.
Qualifications:
• BA/BS Required - Marketing, Communications, Business Administration or a related field.
• Minimum 6 years of experience.
• Marketing experience in building materials industry preferred.
• Strong project management and multi-channel business-to-business engagement experience.
• Familiarity with digital communication and learning platforms.
• Management of 3rd party agencies and contractors.
• Prior experience in managing multiple projects simultaneously, clearly communicating to cross functional teams, deriving and delivering budgets and successfully bringing initiatives to life in a changing business environment.
• Outstanding written, interpersonal communication skills and professional approach to business.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint Outlook, etc.)
Open to extraordinary!
Job Type: Full-time