Reliance Vitamin
Owensboro , KY 42301
Full-time, Part-time
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Job Description Job Description The Account Executive will be responsible for managing and growing the Reliance and PlantFusion brands in the Midwest territory covering IL, TX, WI, IA, SD, NE, KS, MN, and MO.
• The targeted accounts are the key retailers in the natural channel.
• Responsibilities include joint business planning with customers to drive volume, profit and market share growth within assigned categories across the company's branded and private label products.
• This includes proactively managing, monitoring, evaluating and updating the overall business plan to meet all sales objectives.
• In addition, the Account Executive is responsible for implementing brand strategies and tactics with customers by working closely with key decision makers and utilizing category management initiatives and implementing Distribution, Shelving, Merchandising and Pricing objectives.
ESSENTIAL FUNCTIONS:
• Sell new items, close top selling void opportunities and open new accounts as key performance indicators in achieving territory growth.
• Lead the joint business planning process with the customer.
• Develop and implement trade promotion strategies and tactical plans with the customer.
• Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future opportunities.
• Monitor and manage deduction balances and conduct post audits.
• Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Understand Reliance Brand/Private Label strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
• Lead the customer in the execution of category assessments. Be the “category captain” for the natural and organic space and own thought leadership that drives better business results.
• Sell-in new items to customer and work with key customer personnel to achieve optimal distribution.
• Leverage Brand Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
• Identify profitable opportunities to grow incremental volume.
• Provide direction to Retail on how to implement customer specific plans at store level.
• Attend relevant trade shows.
QUALIFICATIONS:
• Bachelor's Degree or four to six years of related experience and/or training or equivalent combination of both education and experience.
• Experience with Retailers & Distributors in natural / organic arena.
• Experience with Categories: Natural / Organic, Vitamins, Supplements, Health Care. Food & Beverage are a plus.
KNOWLEDGE, SKILLS AND ABILITIES:
• Problem Solving Skills
• Strategic Thinking and understanding
• Analytical and Technical Skills
• Computer Proficiency: Excel, Word, PowerPoint and other related programs.
• Category and Brand Knowledge
• Interpersonal and Negotiation Skills
• Written and Verbal Communication Skills
OPTIMAL EXPECTATIONS:
• Deliver sales targets
• Deliver against the expectations across distribution, new items, shelf placement, category management, resource management, staff trainings, etc. stated is Performance Model.
• Lead and deploy resources in territory (i.e., demo staff, merchandiser, etc.)
• Assess current situation and identify opportunities to increase incremental brand and private label growth.
• Manage existing promotional budget to achieve optimum ROI.
• Utilize CRM tool and effectively plan and track all account meetings.
• Embrace company core values
• Sense of Urgency
• Initiative
• Accountability
• Communication
• Become familiar with all aspects of company processes and procedures.
• Develop systems and protocols to achieve optimum benefit of assigned Merchandiser(s).
Company Description Reliance Vitamin is a high growth consumer products company in the very “on trend” natural and organic space, and is comprised of three divisions:
· Private Labeling of premium branded and private label products for various companies/retailers using 450 stock products and differentiating with over 50
Patented and Trademarked raw materials.
· Contract Manufacturing of premium powders, tablets and capsules differentiating with over 50 patented and trademarked raw materials, specializing in probiotics
and plant proteins. Customer base is branded, domestic and international companies.
· PlantFusion a leading plant-based nutritional brand distributed in retail venues and online.
With over 30+ years in business, Reliance provides expertise and resources to deliver nutritional innovation that truly makes a difference in consumer’s lives. The Company is in the process of transforming to maximize its entrepreneurial culture and heritage while building enterprise practices to achieve sustainable performance.